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Mantra Restaurant & Bar at Amari Pattaya presents Bacardi Live DJ Party on Friday 28 July 2017

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     Come and get together throughout the night from 7 p.m. – 1 a.m. Entertain by DJ Duke O’Phiveour guest DJ from Bangkok playing house music.  DJ Duke was a composer and scratched for EBOLA Live on stage.  Don’t miss watching Mantra's Flaring Bartenders’ show.  Special offer of buy one get one free.
     For more information and reservations, please call Khun Benjamas t. 0 8 9428 4185, email: mantra.pattaya@amari.com or visit facebook.com/mantra.pattaya/
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About Amari
     Amari is the centrepiece of the ONYX portfolio of hospitality brands reflecting the warmth and energy of an evolving modern Asia. Amari’s network of properties spans Thailand and beyond, from scenic seaside locations to vibrant urban settings, including Doha, Dhaka, Bangkok, Buriram, Pattaya, Samui, Phuket, Krabi, Hua Hin and the Maldives. Visit www.amari.com.

KLM takes next strategic social media step with flight info on Twitter and WeChat

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As of today, KLM Royal Dutch Airlines offers her customers around the world booking confirmation, check-in notification, boarding pass and flight status updates in 10 languages on Twitter and WeChat. This makes informationeasy to find in a single place, so it is available at the airport, en route or at home. Customers can also contact KLM’s social media service agents 24/7 directly via Twitter and WeChat.
The new service will be available to all KLM customers who book tickets or check in via KLM.com and opt-in to receive information via Twitter or WeChat. The roll out starts today and the service will be more widely available in the coming weeks. In 2016, KLM was the first airline worldwide to offer flight documents and information via Facebook Messenger. Now, it is first again on Twitter and first airline outside China offering flight info on WeChat.
After Messenger, offering KLM flight info on Twitter and WeChat is a perfect addition to KLM’s social media strategy. We believe that we should be where our customers are. KLM now takes her social media service to the next level, offering customers the choice of their own favourite channel. And by doing so, we continue to be an aviation pioneer.
 
Pieter Elbers, KLM President & CEO „

KLM on Twitter and WeChat
KLM has over 2.2 million fans on Twitter and receives more than 25,000 mentions on a weekly basis. In September 2014, KLM started her WeChat account, offering passengers 24/7 service, brand content and commercial offers. WeChat is the no. 1 social media platform in Mainland China with 938 million monthly active users. KLM has over 120,000 fans and receives over 6000 questions a week, which shows that Chinese customers appreciate this platform to communicate with KLM.
KLM on Facebook Messenger
Last year, KLM introduced the KLM flight info service via Messenger, which proved to be a success. More than 1.4 million customers received their KLM flight documents and updates via Messenger, 10% of all online KLM bookings are confirmed via this channel and 15% of all online KLM boarding passes are sent via Messenger.
About KLM and Social Media
Since 2009 KLM gained a reputation as an initiator and pioneer in the area of social media services and campaigns in the social landscape. In April 2017, KLM had over 25 million fans and followers on various social media platforms. Through these channels, KLM receives over 100,000 mentions every week, 15,000 of which are questions or remarks. These are personally replied to by our 250 service agents, forming the world’s largest dedicated social media team. On Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk KLM offers her customers a 24/7 one-stop-shop in 9 different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean. During office hours KLM also services in Italian.

Warrix congratulates Thai Football Team on victory in the 45th King’s Cup Championship

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Bangkok 18 July 2017 – Warrix, a Thai-owned sportswear company producing high quality sports garments and sole official licensee for production of Thai international football jersey from 2017 – 2020, led by Mr. Wisan Wanasaksrisakul, Managing Director, gave a warm welcome and congratulated the Thai football team on their victory in the 45th King's Cup football tournament. Players were led by football representatives Chalermpong Kerdkaew, Adisak Kraisorn and Nattapon Malapun at the Warrix Booth on M Floor at The EmQuartier.

Join Warrix to cheer on the Thai national team via social media by entering hashtag #Warrix #วอริกซ์ #CheerThai #บอลไทย#ทีมชาติไทย #ช้างศึกไทย

The Jersey is available at the Warrix Booth on M Floor at The EmQuartier, Warrix Shop at Sathorn Soi 10, 7-Eleven through 24 Shopping system, Super Sport, Lazada, and distribution centers nationwide.

For more information or to online order, please visit Warrix official facebook: https://www.facebook.com/warrixthailand, Line ID: @warrix.co.th, Call Center: 0-2711-7600, or Website: www.warrix.co.th  

Thai football fans who buy Warrix’s cheer jerseys can use a special Membercard given to them upon purchase to register on the Warrix website for the membership program. By doing so fans can win more privileges and opportunities to join special activities all year round for free.

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About Warrix
Warrix is Thai-owned Sportswear Company producing high quality sports garments for the Thai domestic market. The company is renowned for its ongoing efforts and support for Thai football and other sports in Thailand. This year the company is pleased to be the sole official licensee for production of the Thai international football jersey, which the company produces for an affordable 390 Baht per jersey, enabling Thai football fans to express their love for the game and support for the Thai national team. Warrix is dedicated to producing innovative designs through technical performance; combat tech, with effective heat release, are comfortable over a long wear time, and are offered in a light, robust fabric. The company operates four retail locations in Bangkok, with its flagship store located in Sathorn.

SET to list B.Grimm Power on July 19

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Bangkok, July 18, 2017 – The Stock Exchange of Thailand (SET) will list B. Grimm Power pcl, a pioneer of independent power producers (IPPs) in Thailand, on July 19, under the ticker symbol “BGRIM”. The company has a market capitalization at its initial public offering (IPO) of THB 40.67 billion (approximately USD 1.2 billion).   
SET Senior Executive Vice President Santi Kiranand said that BGRIM would list on SET in the Resources industry, Energy & Utilities sector. BGRIM is a holding company which owns stakes in subsidiaries and joint venture companies engaged in the production and distribution of electricity and steam, including related businesses in both local and overseas markets.
BGRIM has invested in 28 commercially operating power plant projects, generating electricity capacity of 920.1 megawatts and steam capacity of 219.7 tons per hour on equity basis. Its power plants’ types comprise combined cycle cogeneration, diesel generator plant and solar power. The company also has 15 power plant projects under construction and development with production capacity of 549.7 megawatts and steam production capacity of 109.8 tons per hour.   

BGRIM has a paid-up capital of THB 5.08 billion, consisting of 1.89 billion existing common shares and 651.8 million newly issued shares (excluding over-allotment portion) with a par value of THB 2.00 each. The company offered the newly issued shares to general public, including its directors and executives during July 3-6, 2017; as well as local and international institutional investors during July 11-13, 2017, at THB 16 each for a total of THB 10.4 billion (excluding over-allotment portion). Kasikorn Securities pcl, Bualuang Securities pcland Phatra Securities pcl are the financial advisors, arrangers and underwriters.

BGRIM Chief Executive Officer Preeyanart Soontornwata said that the listing on SET would enhance capability in expanding full potential of energy business and enable BGRIM to be a part in reinforcing the country’s competitiveness viaenergy security building. The fund raised will be used to continuously invest in power plants under the Small Power Producer (SPP) scheme and renewable energy power plants located in both Thailand and other countries in Southeast Asia; for debt repayment; as well as working capital.

BGRIM’s three major shareholders after the IPO are Harald Link Group (71.8 percent), CIMB Securities (Singapore) Pte. Ltd. (8.6 percent), and Deutsche Bank AG, Hong Kong Branch (3.9 percent). The IPO price was set by a book building process, equivalent to price-to-earnings (P/E) ratio of 26.0-28.7 times calculated by using the company’s net profit in the past 12 months (Q2/2016-Q1/2017), divided by fully diluted shares (excluding over-allotment portion), representing earnings per share of THB 0.58.  

BGRIM’s dividend policy is to pay no less than 40 percent of adjusted net profit (excluding unrealized loss/gain on foreign currency), as stated in the company’s consolidated financial statements, after corporate income tax, legal reserves and liabilities according to loan agreements.
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For more information, please see the company’s prospectus at the Securities and Exchange Commission’s website at www.sec.or.th ; and for general information, please visit www.bgrimmpower.com  and www.set.or.th.

“SET…You Grow, We Groom”
Follow us on Twitter @SET_Thailand

BGRIM Celebrates 1st Day of Trading

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    Bangkok – 19 July 2017: Mr. Harald Link, Chairman of B.Grimm and B.Grimm Power Group; Mrs. Preeyanart Soontornwata, President of B.Grimm Power PCL;Mrs. Kesara Manchusree, President of the Stock Exchange of Thailand; and representatives of the underwriters celebrate the first day of trading of the B.Grimm Power (BGRIM) stock on 19 July 2017. The BGRIM stock opened at the price of 17.00 baht, a gain of 1.00 baht, or 6.25%, from the offered price. The successful IPO marks a new milestone in B.Grimm Power’s history as one of the leading power producers in Thailand and Southeast Asia.
Seen in the pictures are:
  • Mr. Harald Link (5th left) , Chairman of B.Grimm and B.Grimm Power Group
  • Mrs. Preeyanart Soontornwata (5th right),President of B.Grimm Power Public Company Limited 
  • Mrs. Kesara Manchusree (4th left), President of the Stock Exchange of Thailand  
  • Mr. Jan Scheer Minister (4th right), Counsellor, German Embassy
  • Ms. Rungtip Charoenvisuthiwong (2nd left), Executive Vice President, Head of Issuer Marketing Group of the Stock Exchange of Thailand  
  • Mr. Piti Sithi-Amnuai  (3rd right),, Vice Chairman, Bangkok Bank Public Company Limited
  • Mr. Preedee Daochai (3rd left),, President of Kasikorn Bank Public Company Limited 
  • Mr. Aphinant Klewpatinond (2nd right), Chief Executive Officer of Kiatnakin Phatra Financial Group
  • Dato’ Kong Sooi Lin, Chief Executive Officer, CIMB Investment Bank Berhad
  • Mr.Phumchai Kambhato, (right), Chief Country Officer – Thailand, Deutsche Bank

Remarks:
    Investments involve risks. Investors should study prospectuses before making a decision to invest.
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Breaker presents Hornbill as its flagship product to change its image from a student’s footwear brand to a fashionable brand for teens

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Breaker shifts its focus to fashion footwear as the fashion industry has a lot of potential for growth, while student’s footwear industry has marketing limitations. The brand will soon introduce a new collection Breaker Hornbill, which will become its new flagship product that appeals to young, fashionable people. The product will help change the image from Breaker into a fashion lifestyle brand with excellent design. The collection will be marketed through an environmental campaign. 
Somrerk Vongveeranonchai, Managing Director of SCS Sportswear Company Limited, manufacturer and distributor of Breaker, said that Breaker has a plan to focus more on fashion and lifestyle products. Formerly, the brand focused on student’s footwear and sport footwear. It sees the growth potential in the fashion market, despite the fierce competition. Breaker began targeting the fashion market two years ago and the feedback has been excellent, so it will now focus on this market.
Last year, Breaker tested the water in the fashion industry for the first time by collaborating with Joey Boy as its presenter. Breaker J was a limited collection with only 500 pairs produced. It was met with a great feedback, and it was sold out in five minutes, thanks to the design that appealed to the target group and the affordable price. The proceeds from the sale of Breaker J were also donated to Chaipattana Foundation to support forest and environment projects. 
To keep the momentum going and to reach out to more customers, as well as to rebrand Breaker as a fashion brand. The brand is introducing Breaker Hornbill collection, which is linked to the company’s CSR effort. The goal is to encourage the new generation to care about the environment by growing forests. The Hornbill represents procreation and fertility, and without forests, there are no hornbills. Today, the hornbills are threatened with extinction, so in order to help them, we must conserve the forest. 
“We can’t deny that fashion sneakers are a big trend for every age and every lifestyle, especially teenagers. Many people have been familiar with the brand since they were students. We want to expand our customer base by adding fashionable sneakers to our product range. In terms of marketing, we will create awareness alongside helping the society, focusing on the environment and forests. We have a plan to grow forests with our partner, The Rajapruek Institute Foundation, which is experienced in conserving and restoring forests. All of our activities will focus on participation of our target customers to create an experience and raise awareness about forest restoration.” 
Somrerk added that the brand is expanding its customer base from students to teenagers and office workers because student footwear is only in demand before the new school year begins, which is a period of two months, while fashion footwear is in demand all year round and the market is significantly larger. With fashion footwear, trends and innovations can be added, and although the competition is strong, the new generation care more about their appearance and are willing to spend on fashion products. Therefore, there’s a lot of potential in this market. 
“First of all, we have to establish the brand’s strength and position. We must break the brand away from the perception that it is a student’s footwear brand. We are a fashion and casual footwear brand, and we already have sport footwear.” 
He also added that Breaker will use Breaker Hornbill as its main product in the fashion footwear sector and link the collection with CSR activities. In June, the first series was introduced, with only 40 pairs produced to offer to volunteers from Breaker fanpage who joined the Breaker Save Rainforest activity in collaboration with The Rajapruek Institute Foundation at the Nong Hoi Royal Project in Mon Jam and Mon Long, Chiang Mai. It was white sneakers with green hornbills. Now, it is introducing the second series, available in white and grey, priced at 495 baht per pair. The brand will begin serious marketing for this series, and by the end of the year, the brand will release 3-4 series. For advertising, it will focus on online platform to communicate with its target consumers. The budget is 10 million baht. Last year, Breaker has seen a 13% growth in sale.  
 Student’s footwear and fashion footwear are different. Fashion footwear has to be constantly updated and follow trends. Function must go hand in hand with fashion.
     Today, the student’s footwear industry is worth 5 billion baht and grows by 5% annually. Breaker’s market share is 30%, ranking 2nd or 3rd in the market. The fashion footwear industry is worth 8 billion baht.

PETRONAS LAUNCHES PETRONAS SYNTIUM DIESEL WITH °COOLTECH™

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Fights Excessive Engine Heat to Maintain Optimum Engine Performance
July 20 – 21, 2017 - BangkokPETRONAS has unveiled the PETRONAS Syntium Diesel with °CoolTech™, its flagship Passenger Car Motor Oil (PCMO) lubricant brand specifically designed for light duty diesel engines, especially Commonrail engines fitted with exhaust gas recirculation (EGR) systems. This new range of light duty diesel engine oils has been expertly engineered to fight excessive engine heat to maintain optimum engine performance for a trouble-free drive. 
Excessive engine heat is a common problem that is widely underestimated by drivers. The excessive heat inside the engine, which is not visible on the dashboard gauge, is aggravated by modern-day driving conditions such as traffic congestion, driving with heavy loads, driving up steep inclines and acceleration on highways. Consequently and over time, it can damage critical components of the engine and affect driving performance.
We at PETRONAS are proud to bring to you PETRONAS Syntium Diesel with °CoolTech™, our flagship lubricant brand, which has been uniquely formulated to fight excessive engine heat, enabling drivers like you and I to enjoy a trouble-free drive. We are also excited to launch this range of oils here in Bangkok since Thailand is the second largest pick-up truck market in the world” said said Mohd. Khalid bin Mohamed Latiff, APAC Regional Head, PETRONAS Lubricants International Sdn Bhd.
“PETRONAS Syntium Diesel with oCoolTechTM is uniquely engineered with strong oil chains to effectively absorb and transfer excessive heat from critical engine parts. By stopping engine-damaging heat at its source, drivers can be assured of optimum driving performance,” he added.


The normal operating temperature in a passenger car with diesel engine is typically between 90°C and 120°C. Compared to gasoline engines, diesel engines operate at a much higher compression ratio which increases its charge temperature to at least 600°C in the combustion chamber.


This makes fighting excessive heat even more crucial for diesel engines to prevent engine damage and ensure a trouble-free drive.


The solution to this modern problem is PETRONAS Syntium Diesel with oCoolTechTM, which delivers three key benefits through its outstanding heat dissipation. First, the excellent detergency of PETRONAS Syntium Diesel with °CoolTech™ formulation fights against harmful deposits buildup. Second, it delays oil thickening by resisting the oil from oxidising at high temperatures to ensure optimal lubrication of engine parts. Third, PETRONAS Syntium Diesel with °CoolTech™ is formulated to stop premature degradation by resisting evaporation of the oil at high temperatures. This ensure that your oil stays in grade until the next oil change, providing sufficient lubricant and making engines more durable. 
The combination of these 3 key benefits of excessive heat dissipation ensures your oil to be efficiently pumped to critical engine parts to deliver optimum engine performance even under stressful modern day driving conditions.


Based on tests against the latest and highest service standard specifications, PETRONAS Syntium Diesel with oCoolTechTM delivers up to 27% better oxidation resistance in addition up to 40% better performance in withstanding lubricant evaporation loss under high temperatures.
Elaborating on the science of PETRONAS Syntium Diesel with °CoolTech™, Ravi Tallamraju, Head of Technology for PLI Asia-Pacific & Greater China said, “Oxidation or oil thickening is the result of frequent exposure to high temperatures which limits the lubricants’ ability to travel around the engine, thus robbing its ability to absorb and transfer heat away from the internal engine parts. On the other hand, an engine oil that is too thin is also unable to deliver optimum performance for the engine.”


This is where PETRONAS Syntium Diesel with °CoolTech™ formulation excels. Its strong oil chains deliver exceptional oxidation stability to ensure minimal oil thickening as the consequence of high operating temperatures, while ensuring lubrication of critical engine components thus preventing detrimental wear and tear. PETRONAS Syntium Diesel with °CoolTech™ also maintains engine performance by fighting harmful soot created by the nature of the diesel fuel combustion process which leads to the formation of engine deposits,” said Tallamraju. 
In addition, PETRONAS Syntium Diesel with °CoolTech™ has been tested to efficiently fight high thermal engine deposits that brings engine wear and parts degradation for your diesel vehicles with EGR.


In an industry standard Cam Wear Test, where the oil is tested with more than 4% soot and with up to 5% bio-diesel fuel, PETRONAS Syntium 3000 Diesel with °CoolTech™ is proven to pass and exceed the industry limit in outlet cam wear control.


Leveraging on a century-long legacy of experience in developing lubricants for some of the world’s engineering pioneers, PETRONAS Syntium Diesel with °CoolTech™ is another breakthrough result of PETRONAS’ continuous innovation and commitment in developing modern solutions to tackle modern problems faced by drivers worldwide.


PETRONAS Syntium is the result of PETRONAS’s continuous innovation and it played a crucial role in helping the Mercedes AMG PETRONAS F1 team in winning both the FIA Formula One Constructors’ & Drivers’ championship for three years in a row.


The key to addressing engines’ needs lies in PETRONAS’ Fluid Technology SolutionsTM (FTS), which is an intelligent approach to fluid requirements that maximises performance through tailor made product offerings and expert services.


Currently, PETRONAS Syntium is the trusted lubricant brand for millions of drivers all around the world. It is sold in more than 80 markets globally. Our strong footing in these markets provides us with the right foundation to capture new growth opportunities to seal our position as one of the World’s Top Lubricant Companies in the coming years,” said Mohd. Khalid bin Mohamed Latiff.
In Thailand PETRONAS Syntium Diesel with °CoolTech™ will be available nationwide from August onwards.


Please visit  https://www.pli-petronas.com/th/petronas-syntium/products  for more information or to locate local distributors.


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About PETRONAS Lubricants International


PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 80 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 23 countries, managed through regional offices in Kuala Lumpur, Turin, Beijing, Belo Horizonte, Chicago and Durban.

PETRONAS Lubricants International is the technical resource behind PETRONAS’ Technical Partnership to the MERCEDES AMG PETRONAS Formula One Team, and is responsible for the design, development and delivery of the Fluid Technology SolutionsTM - customised lubricants, fuel and transmission fluids to power the Silver Arrows.


Currently ranked among the top 10 in the industry, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company.

For more information, please visit www.pli-petronas.com

Royal Paragon Hall - Event Calendar - August 2017

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TOYOTA Expo : The Future is here
3-13 August 2017 (Time 11.00 – 22.00 Hrs.)
Paragon Hall 1 - 3
     Get ready to be excited with technology in the future at “Toyota Expo”. Discover the latest innovations and various stories about Toyota with Thai society for a long time. Let’s find the answer of “Equation of the Future” to make your lifestyle clear. For more information, please visit www.toyotaexpo.com
Future Wealth and Luxury Expo 2017
18-20 August 2017 (Time 10.00 – 20.00 Hrs.)
Paragon Hall 1 - 3
     Future Wealth and Luxury Expo 2017, the investment expo aiming for wealthy, healthy and luxury lives.  Meet financial planning and investment. Shop various healthy and luxury products as a reward for your life. Attend interesting investment seminars. For more information, please visit www.zipeventapp.com/e/Future-Wealth-and-Luxury-Expo-2017

dtac emphasized “Customer Network Strategy” to invite dtac customers to become Super d Hero in online community.

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July 25, 2017– dtac emphasized “Customer Network Strategy” to invite customers to becomeSuper d Hero, or contributors in online community to create customer engagement and brand advocacy in future. Recently, dtac has announced campaign “Super d Hero”, an online contributor in the community. Now dtac has various digital services and channels such as dtac application with more than 5 million users and social networking such as LINE and Facebook with more than 37 million followers.
dtac Online Community is an online digital platform, allowing customers to write and share their own experience about dtac products and services with the great support from Super d Hero, an online contributor that facilitate and build positive relationship with the dtac customers. This year we will recruit 24 dtac finalists to compete and to contribute within dtac community.

Mr. Piero Trivellato, Senior Vice President, Head of Digital Sales and Services Department, Total Access Communication PLC or dtac, said, “We see the positive trend in online digital platform or online community, which we aim to contribute positive long term relationship with the customers in the future”
From the statistical data from January to June 2017, there are 10 contributors within community among 2.8 million users, and 100,000 topics that have been discussed over in the online community. This could lead to serve the needs and match with today’s lifestyles in terms of online chatting, asking questions, or even sharing some good contents at anytime and anywhere with the support from Super d Hero team and call center agents to deliver unlimited digital experience to customers.

This time we selected Ms. Manida Thiensiripipat as a head of online community. Also, dtac has been emphasized the “Customer Network Strategy” to drive the campaign “Super d Hero” to enhance and expand dtac brand lovers base in online community. This is the first year that we launched in order to create more contributors and brand advocates and to create positive and vibrant community in the future. All the heroes need to contribute and collect points in order to enjoy the privileges in the future from rankings to rankings. For those who did not apply the Super d Hero, they could also enjoy the privileges by participating and giving some comments in the dtac online community in each month.
dtac, we are ready to provide digital experience to reiterate dtac’s mission to become the number one digital company and the brand of choice for digital users in Thailand. For more detail please visit website http://community.dtac.co.th

HUAWEI Ranked 83 in the Top 100 of the Latest Fortune 500 List

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In this year’s Fortune 500 that came out in the evening of July 20th, HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
The Fortune 500 list has always been the most prestigious and acknowledged list that ranks large companies all over the world, known as the “ultimate list”, released every year by the Fortune magazine. The Fortune 500 list ranks the companies per their revenue and profit, focusing more on the size of the companies compared with other lists. The Fortune 500 rankings have become an important indicator that renowned companies use to measure their own strengths, size and international competitiveness, a parameter of global economy that transcends beyond borders, nationality and cultural differences.
HUAWEI’s brand value, on the other hand, is also recognized by multiple authoritative agencies and selected for several prestigious brand value lists of the world. For example, HUAWEI was the only Chinese company making the World’s Most Valuable Brand List released by Forbes in 2017; ranked the 49th in the 2017 BrandZ Top 100 Most Valuable Global Brands list; and climbed 7 places compared with last year to No. 40 on the Brand Finance 2017 Global 500 list of the top most valuable brands in the world.
As one of HUAWEI’s three business groups, HUAWEI’s Consumer Business Group is committed to becoming a signature culture and technology brand popular among consumers worldwide. Per market research statistics from wide-acknowledged agencies such as IDC, SA and Trendforce, HUAWEI ranked the third in terms of market share in the global smartphone market in Q1 2017, and Number 1 in China. Its flagship P series and Mate series have won the heart of many consumers, building a solid foundation for HUAWEI to increase its impact in the medium to high end of the market.

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About Huawei Consumer Business Group
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014.  Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com/th
For regular updates on Huawei Consumer BG, follow us on:
LINE: HuaweiMobileThailand, IG: Huawei.TH

CYBRA Enables SATO Printer Integration into Manhattan Associates WMOS

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SATO becomes official Silver Hardware Partner of Manhattan Associates
CYBRA Corporation, developer of award-winning MarkMagic® Barcode Labels, RFID Tags, Electronic Forms, and Report Writing Software, has successfully integrated SATO thermal label printers into Manhattan Associates' Warehouse Management for Open Systems (WMOS) solution. To mark the occasion, SATO also joined Manhattan Associates MVP Partner Program as a Silver Hardware partner as of May 2017.

The CYBRA team transitioned SATO to the Manhattan WMOS software so that it could leverage the MarkMagic PI extensive functionality with support for mixed Kanji and English thermal barcode labels on SATO PW208, PT408e, L’esprit V-ex, CL4NX and CL6NX printers.  

Thanks to CYBRA’s MarkMagic, users with complex supply chains can now enjoy SATO service and the world-class Manhattan Associates’ WMOS which delivers tangible labor savings and streamlines operations.

Mr. Daisuke Tatsuta, Managing Director, SATO Auto-ID (Thailand) Co., Ltd. said: “SATO WMS solutions will bring benefits to Thai customers, especially those owning warehouse or doing warehouse and logistics business. Our team of experts are ready to help them optimize the solution through our comprehensive services, from consultancy on WMS, the software we jointly developed with our partners, the installation of CLNX printers and quick after-sales service from our local team. This solution from SATO is ready to help our customers increase operational efficiency and competitiveness.
SATO CLNX printer is available now at 50,000-70-000 baht at SATO or call 02-736-4460 Ext.333.

About SATO Auto-ID (Thailand) Co., Ltd
SATO is a manufacturing integrator of engineered Auto-ID solutions that fills The Last Inch™ for customers, providing one-stop solutions integrating printers, readers, software, labels, after-sales support and more.
SATO is an Auto-ID market leader in Japan and a trusted provider of choice for leading Japanese manufacturers. SATO Auto-ID (Thailand) Co., Ltd has been providing precision, labor and resource savings, peace of mind and environmental protection to clients with data collection systems and labeling solutions since 2001. The company currently employs over 160 people in Thailand.

LINE, UNICEF announce charity run to help needy children in Thailand

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BANGKOK, 27 July 2017 - UNICEF and LINE Thailand announced today its first charity run to help disadvantaged children in Thailand and to call for public support in addressing inequities among children in Thailand.

The charity run “UNICEF LINE Run for every child #FightUnfairwill be organized onSaturday, 30 September 2017 at Rama 9 Park (Suan Luang Rama IX Public Park) starting at 4.30 a.m. 

Following the global collaboration between UNICEF and LINE, the run will feature LINE characters to help draw attention to issues facing millions of children in Thailand and to mobilize public support to ensure that every child receives a fair chance.

“While the UNICEF LINE Run will raise funds to support the most vulnerable children in Thailand, it is also a great activity for families to spend time together,” said Dawn Gosling, Chief of Private-Sector Fundraising at UNICEF Thailand. “This charity run is also a good example on how the private sector like LINE Thailand can contribute to the realization of child rights and bring a positive change to the lives of children.” 
Mr. Phichet Rerkpreecha, Head of Corporate Affairs, LINE Thailand, says that the “UNICEF LINE Run is the first charity run in Thailand to introduce not only beloved LINE characters such as Brown, Cony and LINE Friends as the main theme of this event but to also bring forth LINE Beacon technology as a new gimmick on the running date. This new technology via Bluetooth allows runners to get their real time running performance and distance reports automatically every time they run pass these devices. The core reason why LINE characters and LINE Beacon are introduced to this event in tandem is because the popularity of LINE characters and LINE’s latest technological advances can help create a greater sense of awareness and draw more people to join the event. All proceeds of this charity event will be donated to UNICEF and other UNICEF initiatives, therefore, the more people we can encourage to participate, the more help we can provide for children in need. We trust that this fundraising effort will support and help improve the quality of lives of underprivileged and disadvantaged children in Thailand.”


The charity run offers a range of distances: 2.5 km, 5km and 10.5 km so all the family can get involved. The registration fee is 1,000 baht which includes a t-shirt and a souvenir from UNICEF and LINE Thailand. All finishers will receive an exclusive Brown medal which has been specially designed this event. The registration fee will go the UNICEF and is tax-deducible.
Registration is open from today until 31 August 2017 or until the ticket is sold out. Runnerscan register as an individual, or as a team, or they can join Brown, Cony or UNICEF team which the runners will receive a T-shirt and souvenir from UNICEF and LINE Thailand. The first 2,000 people who registered and pay with Rabbit LINE pay will receive a special gift from LINE Thailand.
UNICEF and LINE Thailand have opened a LINE Official Account: UnicefLINERun to provide information about the event. A special LINE sticker set is also now available to download to support the charity run.   
For more details, please visit www.uniceflinerun.unicef.or.th or email: uniceflinerun2017@gmail.com or contact 099 129 5647 (Monday - Friday 09.30-18.30 hrs.)

Ministry of Commerce Opens Organic Symposium 2017 at Organic & Natural Expo 2017 and Highlights Strategy to Establish Thailand as ASEAN’s Organic Leader

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28 July 2017 – The Ministry of Commerce opens the Organic Symposium 2017 during the Organic & Natural Expo 2017 and highlights strategy to establish Thailand as the ASEAN’s organic leader.
Mrs. Pimpapan Chansilp, an advisor to the commerce minister, presides over the opening of the Organic Symposium 2017, which is a part of the Organic & Natural Expo 2017 or the ASEAN’s biggest such fair. At the academic seminar, she also delivers a special lecture on “Thailand’s Strategy for Organic Products and its Direction”. According to her, the Ministry of Commerce has now implemented the 2nd National Organic Agriculture Development Strategy. Scheduled for implementation between 2017 and 2021, this strategy has the vision to “install Thailand as the internationally-recognized and sustainable hub of organic manufacturing, consumption, trading and services in the ASEAN region”. Key targets of the strategy are to raise Thailand’s organic farm area to 600,000 rai and the number of organic farmers to at least 30,000 by 2021. Within the same timeframe, the strategy hopes to adjust the ratio of domestic consumption to export for organic products to 40:60. Importantly, this strategy aims at upgrading local organic farmers groups in support of its goal to expand Thailand’s organic agricultural sector by more than 100% within the next five years.

“The government has recognized the importance of organic farming as a manufacturing process that is friendly to environment as well as the overall ecological system. It, moreover, is safe to manufacturers and consumers alike. The government has thus embraced the principles of organic agriculture. Set by the International Federation of Organic Agriculture Movement (IFOAM), the principles have focused on health, ecology, fairness for manufacturers, traders and consumers, and care. On top of this, the government has followed HM the late King Bhumibol Adulyadej’s Sufficiency Economy Philosophy,” Mrs. Pimapan says.

The current National Organic Agricultural Development Master Plan has prescribed four strategies: (1) Strategy to promote R&D and distribute organic farming knowledge/ innovations (2) Strategy to develop organic products/services (3) Strategy to develop markets and certification systems for organic products/services and (4) Strategy to drive organic agriculture.

“All these four strategies are in line with Thailand 4.0 policy, which is transforming the country into an innovation-driven economy. The transformation is mainly about turning commodities into innovative products. Instead of driving Thai economy with industrial growth, Thailand 4.0 will rely on technology, creativity and innovations. Turning away from the manufacturing-led approach, Thailand will now focus more on the service sector. The Thai government has already identified five target industries for the country’s new development. All these industries can be developed via R&D, science, creativity, and innovations. Of them, two are the Food, Agriculture & Bio-Tech Industry and Health, Wellness & Bio-Med Industry. Both these industries are directly related to Thailand’s organic potential and organic farming. With further development, they will be able to compete in the global market in line with the “Thailand 4.0” policy”
The Ministry of Commerce, via the Department of Internal Trade, seeks to integrate efforts and drive the National Organic Agriculture Master Plan with aim to develop Thai organic products further and integrate them more to the global market. The ultimate goal is to establish “Thailand as the ASEAN’s organic leader in terms of manufacturing, trading and consumption”. It is thus important that the master plan boosts consumers’ awareness of organic products and their benefits. With the growing public awareness, farmers will automatically become more interested in organic agriculture. Because organic products boast a higher value, farmers’ income will grow. Such growth will in turn sustain local communities and expand the Thai economy in a prosperous and sustainable way. In support of such goals, the Ministry of Commerce via the Department of Internal Trade has drawn up the Organic Market Development Master Plan 2017 – 2021. It has four key strategies namely: (1)Strategy to raise awareness of everyone in the chain supply; (2)Strategy to raise the standards of organic farming and their certification; (3) Strategy to develop and expand the market for organic products/services; and 4) Strategy to add value to organic products/services.

Mrs. Pimpapan says, “These four strategies respond well to the growing popularity of organic products in the world, Thailand’s organic potential, and Thailand 4.0 policy. Moreover, these strategies reflect the Ministry of Commerce’s commitment and readiness to drive Thailand’s organic industry forward.
They match supply with demand from domestic market, regional market and also global market. These strategies have also recognized the importance of making Thai farmers and entrepreneurs aware of global demand. Knowing what the market wants, they should then able to deliver the right products. Moreover, these strategies encourage Thai farmers and entrepreneurs to leverage technology and innovations for the development of organic products and services”.

In 2017, the Ministry of Commerce via the Department of Internal Trade has introduced various projects to promote organic markets. Designed to achieve tangible results, these projects are:
  1. Thai market: the Project to develop and add value to organic products; the Project for further development of select organic products; the Organic Thailand Innovation Award Project; the Organic & Natural Expo 2017; the Project to organize organic fairs in provinces; the Project to promote the good image of organic products; the Opportunities on Organic farms for CLMVT Project; the Organic Farm Database Project; and the Organic Village & Organic Farm Outlet Project.  
  2. Overseas market: the Project to bring Thai organic entrepreneurs to BIOFACH; the Project to stage the biggest international organic expo, etc.

Mrs. Pimpapan mentions a case study in Chaiyaphum, saying, “From our discussions with private firms and farmer groups that manufacture and distribute organic products in Chaiyaphum’s Nong Bua Daeng and Kaset Somboon districts, we have found that local communities are strong and boast high potential. They have integrated organic agriculture into their ways of life throughout the whole process from production to distribution with communities in charge of bringing products to end-consumers. Locals have leveraged solar energy and networks in facilitating the selling of organic products across farmer groups such as the Large Paddy Field Group, the Natural-Dye Woven Fabric Group, the Mulberry Group, the Cattle Group; the Gros Michel Banana Group, and Watermelon Group. All these organic-farmer groups are exemplary. The Ministry of Commerce therefore will develop them as Thailand’s First Organic Valley. We expect this initiative to inspire farmers in other regions to follow suit”.

At present, the Ministry of Commerce has already set up Four Organic Villages namely (1) Rim Si Muang Village, Phetchabun province; (2) Tap Thai Village, Surin province; (3) Sok Khum Poon Village, Yasothon province; and (4) Huai Phun Village, Nakhon Pathom province. Moreover, the Ministry of Commerce has planned to establish four more organic villages before the end of 2017. These four new organic villages will in Nakhon Panom, Chaiyaphum, Lop Buri and Chiang Mai provinces.

“Thailand’s organic agriculture has high potential because of its diversity. As the number of organic farmers and entrepreneurs has also increased, the Ministry of Commerce has planned to expand the country’s organic sector further. With aim to install Thailand as the ASEAN’s organic leader, we have now networked with organic farmers in Cambodia, Laos, Myanmar and Vietnam (CLMV). Farmers from neighboring nations are invited to come together for the exchange of experiences, mutual learning, practice in demonstration farms, marketing training and logistics support. Moreover, representatives from organic farmer associations from across the ASEAN will discuss on the establishment of the ASEAN Organic Federation during the Organic & Natural Expo. The move will pave way for concrete collaboration, integration, and exchange of opinions among all relevant parties in the ASEAN’s organic industry enabling it to growth further,” Mrs. Pimpapan concludes.

Bangkok Land pays dividend of 0.08 baht per share, up 14.3% from previous year

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July 27, 2017: Bangkok Land Public Company Limited or BLAND, led by Mr. Anant Kanjanapas, Chairman and Chief Executive Officer, today holds its annual shareholder meeting to announce achievement of financial targets and dividend payment of 0.08 baht per share, an increase of 14.3% from the previous fiscal year. The recommended dividend will be proposed for shareholders’ approval in today’s 45th Shareholder Meeting. Despite ongoing global economic weakness that consequently leads to the slowdown in various sectors of the Thai economy, BLAND still significantly meet the immense success as expected through its high expertise management.
Mr. Anant Kanjanapas, Chairman and Chief Executive Officer of Bangkok Land Public Company Limited (BLAND), said: “Through our last year’s prudential management, the unit trust of IMPACT Growth Real Estate Investment Trust or IMPACT Growth REIT was held by our subsidiary, IMPACT Exhibition Management Co., Ltd., for 741,250,000 units, with the cost of 10.60 baht per unit, a total value of 7,857 million baht. As of March 31, 2017, the unit price closed at 15.00 baht per unit, representing an increase of 41.5%. Additionally, BLAND has entered into additional land sales with unrelated parties, totaling 14,040 million baht. The lands were already transferred totaled 4,607 million baht, with the remaining to be transferred with a value of 9,433 million baht.
For the fiscal year ended March 31, 2017, the Group reported a consolidated recurring operating profit of 478 million baht and a net profit after non-recurring items and tax of 1,850 million baht.”
The Group’s financial position is as follows.
  • Net profit to owners of the company decreased 46.3% to 1,850 million baht (2016 – 3,443 million baht)
  • Earnings per share decreased 44.9% to 0.097 baht (2016 – 0.176 baht)
  • Consolidated total assets rose 4.4% to 65,773 million baht (2016 – 62,983 million baht)
  • Shareholders’ equity rose 2.1% to 48,394 million baht (2016 – 47,400 million baht)
  • Adjusted net asset value rose 4.1% to 50,979 million baht (2016 – 48,979 million baht)
  • Adjusted net asset value per share rose 9.2% to 2.74 baht per share (2016 – 2.51 baht per share)    
Regarding last year’s outstanding operations, BLAND has launched ‘Villa Albero – Rama 9’, a new townhome project at its Srinakarin land bank, with a total project value of 284 million baht. Currently, the project is sold out and fully completed. It has started to be transferred to the customers.

The Portal, a 4-storey state-of-the-art lifestyle shopping complex, located next to the IMPACT Arena and IMPACT Challenger, is also completed. It houses leading restaurants, premium food court, lifestyle shops and new convention facilities which complement the IMPACT facilities.  

ibis Bangkok IMPACT, a trendy 3-star hotel with 587 rooms, is also completed. Its close vicinity to IMPACT Exhibition and Convention Center has proven to be successful with exhibition and convention clients.  

Meanwhile, IMPACT Speed Park, a brand new world class go kart facility, was opened at the lakeside in Muang Thong Thani with a dedicated international team bringing this fun-filled go kart experience to every member of the family.

For the investment plan, BLAND is developing Cosmo Office Park, a grade A office building in the center of Muang Thong Thani with leasable area of 58,530 sq.m., which will be opened in the second quarter of this year, along with Cosmo Bazaar, a modern air-conditioned shopping center with over 500 shops and eateries and 2,200 parking spaces. The first phase of Cosmo Bazaar was already open in early July 2017. It is expected to be fully opened in the second quarter of this year as well.  

“Under the current uncertain economic and political environment, I expect a difficult year ahead for the Thai economy. However, with the successful land sales and transfer at Srinakarin, our debt free position and the strength of our ongoing businesses, Bangkok Land will withstand pressures and challenges that may be posed by the political turmoil and slowing economic activities. In the year ahead, we will continue to further strengthen our existing positions and operations. We will also continue to complete our existing projects and monitor closely new developments on politics and market conditions so as to identify the best opportunities to launch our new projects,” Mr. Anant concluded.  

Betagro Group and The Issara Institute Team Up to Strengthen Worker Voice and Betagro’s Sustainable Labour Management Initiative “Your Voice, We Care”

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Mr. Vanus Taepaisitphongse, Chief Executive Officer of Betagro Group, along with executive management from the Group, and Mr. Mark Taylor, Issara Institute Director of Strategy & Global Partnerships, along with the Issara Business & Human Rights team formalize collaboration to advance working conditions and sustainable labour management practices.

“Your Voice, We Care” is Betagro’s flagship program for long-term labour development and problem solving, using worker voice as a valuable resource for driving sustainable change. Betagro will be collaborating with Issara Institute to kick off the initiative, initially as a pilot. This project will advance Betagro’s pre-established labour standards, which are in line with both Thai law and international labour standards, and support Issara’s objective to advance working conditions and worker rights in Thailand through business partnership.

The Issara Institute’s Inclusive Labour Monitoring model is a worker voice-driven approach to support supply chain transparency and supplier strengthening. It provides ongoing monitoring of workplace conditions to identify and address labour risk through technology and supplier collaboration, rather than a point-in-time audit approach. The aim of the pilot is to strengthen labour management practices in participating sites across the Betagro supply chain, providing benefits to workers and business. The collaboration will also enable Betagro employees and its supplier’s employees with access to Issara’s independent worker voice channels, including its 24/7 multilingual helpline, Golden Dreams migrant worker smartphone app, and Issara personal messaging options such as LINE, Viber and Facebook Messenger. These channels allow migrant workers to confidentially share questions and feedback to Issara, who, in collaboration with Betagro and its suppliers, work to bring tangible and sustainable improvements to the poultry sector.

Vanus Taepaisitphongse, Betagro Group’s Chief Executive Officer, commented, “Betagro attaches a lot of importance to promoting a better quality of life for our employees, business partners and customers. Ourstaff is the driving force behind Betagro’s organizational growth, thus we are committed to improving labor management and standards across our entire supply chain. Through working closely with the Issara Institute to launch the “Your Voice, We Careproject, Betagro is certain that labor management across its entire supply chain will continue to be improved. The incorporation of Issara’s independent worker voice channels will allow workers to be heard and solutions to the concerns be made; it will bridge the communication gap between the workers and Betagro Human Resources and management. Throughout the coming years, Betagro will continue to work to improve labour standards within the Thai poultry industry.”
     Mark Taylor, Director of Strategy & Global Partnerships at Issara Institute, stated, “The Issara team works closely with both Thai businesses and global brands, retailers and importers, to strengthen supply chains and working conditions. 
Issara is looking forward to the Betagro collaboration and to implementing the Inclusive Labour Monitoring model across their poultry supply chain. The use of Inclusive Labour Monitoring empowers workers to confidentially ask questions or report any issues to Issara Institute, which will then work with Betagro to address them. This program will initially be rolled out in Betagro’s first tier of suppliers but will eventually be present in lower tiers comprising subcontractors and outsourced farms. We are pleased to be working with proactive businesses like Betagro Group and see this collaboration as an opportunity to not only empower thousands of workers within one the country’s leading agricultural businesses, but to also raise industry awareness and standards more broadly.”

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Issara Team meet the migrant workers to introduces Your Voice, We Care Project and Issara’s independent worker voice channels at Betagro Meat Processing Plant, B. Food Products International Co., Ltd., Phatthana Nikhom, Lopburi.

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About Betagro Group

Betagro Group is one of the country's leaders in integrated agricultural business covering animal feed, livestock, animal health products as well as quality food products for export and domestic use. The Group is committed to meeting the different needs of consumers under the corporate vision “Quality for Life”. Backed by a range of internationally recognised products as well as its global reputation in quality and food safety, more multinational food manufacturers have partnered with Betagro to produce food products for export to many developed markets such as Japan, the UK, Hong Kong, the EU and Scandinavian countries.


About Issara Institute
Issara Institute is an independent NGO (U.S. 501(c)(3) not-for-profit corporation) based in Asia tackling issues of human trafficking and forced labour through data, technology, partnership, and innovation. People - including worker voice and feedback - are at the center of Issara’s data and intelligence work.


Timofey Nastyukhin hopes to get cage rematch with Eduard Folayang for the title

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Eduard “Landslide” Folayang and Timofey Nastyukhin stood opposite each other inside the ONE Championship cage nearly three years ago when the Russian combatant faced the Filipino mixed martial arts (MMA) superstar in his promotional debut.
Both men squared off against each other inside the jam-packed 20,000-capacity SM Mall of Asia Arena in Manila, Philippines, serving as one of the featured attractions of ONE: WARRIOR’S WAY in December 2014.
Nastyukhin made himself known in front of a worldwide audience by knocking out Folayang in the first round with a thunderous flying knee.
Since their exciting meeting inside the ONE Championship cage, Folayang and Nastyukhin have never seen eye-to-eye. Moreover, a lot of things have changed in their respective professional MMA careers.
Nastyukhin has had mixed outcomes in his last four outings since notching a shocking upset victory over Folayang.
Meanwhile, Folayang has been undefeated since his defeat to Nastyukhin, riding high on an impressive four-fight winning streak and capturing the coveted ONE Lightweight World Championship title from Japanese legend Shinya Aoki in November 2016.
With Folayang having ONE Championship’s top prize at lightweight, Nastyukhin seeks to cross paths with the celebrated Filipino fighter once again.
“A lot of things have changed. The division had a major facelift, and it is still growing with new names joining the ranks. Aside from all of that, lightweight has a new champion in Eduard Folayang,” he stated.
“Eduard and I had a history. We fought before in ONE Championship. I hope we can meet again, but this time it’s for the title. My goal is to become a champion. Eduard has what I want. And I am coming for it,” Nastyukhin added.
Nastyukhin admitted that he is fully aware of Folayang’s recent career resurgence as the 33-year-old Baguio City native managed to reinvent himself by transitioning from a pure striker to an all-around MMA fighter.
“Eduard has improved greatly. Before, he is only a striker with heavy hands and kicks. Right now, he has a good takedown defense and has exhibited good control on the mat. He is more of a complete fighter. He is a dangerous fighter,” he said of Folayang.
The 27-year-old Russian knockout artist believes that a win in his upcoming bout will be the first step in securing a rematch with Folayang.
After spending the past nine months rehabilitating from a broken shin, Nastyukhin is finally healed and is now ready to leave that painful part of his life behind him.
Nastyukhin moves on with his prospective MMA career as he squares off with former title contender Koji Ando on the undercard of ONE: KINGS AND CONQUERORS in Macao, China on Saturday, 5 August.
“I believe this fight against Koji Ando will help me earn a rematch with him. I still dream of becoming a world champion in MMA. Eduard is the one holding the title. It’s a must-win for me if I want to vie for the world championship in this great organization,” he stressed.
Nastyukhin sees a much tougher encounter with Folayang if he will get the chance to have a rematch with the reigning ONE Lightweight World Champion, but the Russian standout is confident that he will have his hand raised against his Filipino rival once more.
“I believe that it will be more difficult because he has showed improvement. Eduard has now a good ground game and more intelligent. Plus, he has the championship experience. He won against Aoki. He defended the title against Ev Ting this year. But I know I can still win against him,” he asserted.
However, Nastyukhin pointed out that his focus is currently fixed on Ando, who also seeks to place himself back on the winning track.
With a win-loss slate of 12-5-2, Ando was riding on an impressive five-fight winning streak until he dropped a unanimous decision to Shinya Aoki in their lightweight title clash back in May 2015.
The 32-year-old Japanese stalwart came back with a decision win over Roger Huerta in September of the same year, but he fell to unbeaten Hawaiian standout Lowen Tynanes seven months later.
Nastyukhin stressed that is underestimating his Japanese opponent and holds great respect for Ando.
“We fought on the same card before, and I watched him in action. Ando is a solid fighter with experience. He has 12 wins, and some of them are over tough opponents, such as former ONE Featherweight World Champion Narantungalag Jadambaa. Also, he challenged Shinya Aoki for the ONE Lightweight World Title. This fight is not going to be easy. It will be a good challenge,” he said.
Nastyukhin has an illustrious history for delivering highlight-reel knockouts, and it is no secret that would like to add Ando’s name to his list of preys.
“I can win by moving faster. Ando is strong, but his punches are slow because of his body mass. If he decides to take me down, he is going to need more oxygen than me to keep fighting on the ground. I watched and analyzed his style. He has holes in his game, and I am going to exploit them,” he concluded.

Reviewer Guide Linksys MAX-STREAM EA7500-AH v2 AC1900+ Dual-band MU-MIMO GIGABIT ROUTER

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Reviewers Guide
Linksys EA7500-AH v2

  • Linksys MAX-STREAM AC1900+ MU-MIMO GIGABIT ROUTER

The Linksys MAX-STREAM AC1900+ MU-MIMO Gigabit Router (EA7500-AH v2) is ideal for medium-sized households running simultaneous high-bandwidth wireless applications, such as video streaming and online gaming at speeds of up to twice the speed of non-MU-MIMO routers.* Dual-band architecture allows users can manually assign high- and low-bandwidth data streams to the 5 GHz or 2.4 GHz bands for optimal speed and performance.
Features to look for:
  • MU-MIMO: Simultaneous streaming and gaming on multiple devices without speed degradation and wasted bandwidth with MU-MIMO technology

  • USB 2.0 and USB 3.0 Ports: The ultimate media streaming experience and fast data transfer of photos, video, data files on connected devices across your network with USB 2.0/3.0 and Gigabit Ethernet ports

  • Dual-Core CPU: for high-bandwidth activities, such as gaming, heavy file transfers and downloads

  • Advanced Beamforming Technology: Concentrates signal and focuses it directly to connected devices for optimal performance

  • Linksys Smart Wi-Fi: Access and control your home network from anywhere using a web browser or mobile device.  (Its firmware, cloud and remote access software for monitoring and managing your network)

Additional Features:
  • Concurrent dual-band wireless operation (800 + 1733 Mbps)
  • Data transfer rates of up to 800 Mbps on 2.4GHz
  • Data transfer rates of up to 1733 Mbps on 5GHz
  • 3 removable and adjustable antennas + 1 internal antennas
  • 4-port gigabit switch/1 gigabit WAN port
  • Integrated DHCP server with dynamic and static IP address assignment
  • PPTP, IPSec and L2TP pass-through
  • Storage features for external USB hard disk and flash drives (supports FAT, FAT32, NTFS, and HFS+)
  • UPnP IGD and media server
  • Supports DLNA for home media management
  • Virtual USB support
  • Wall mountable

*Actual performance may vary. Performance is dependent on products used, interference, and external conditions. Specifications subject to change without notice. An active broadband account required for Internet connection. Some devices may require wireless adapters or Ethernet cable.

Installation

The new Linksys AC1900+ MU-MIMO Gigabit Router can be configured with Linksys Smart Wi-Fi router setup.
Note: The power indicator (Linksys logo on the top of the router) would continue to flash if the router does not detect Internet connection.
To configure the router for the first time:
  1. Connect to the secured wireless network shown on the label on the bottom of the router.  Select the option to automatically connect to this network in the future.


  1. Open a web browser to launch Linksys Smart Wi-Fi router setup instructions.  Follow the on-screen instructions to complete your router setup.  If you do not see the setup instructions, type 192.168.1.1 in the address bar.


  1. If you would like to manually configure your router, check the box next to “I want to skip Setup and configure my router manually” before clicking Next.  The router will prompt you for router password.  The default router password is admin.

General Suggestions


In order to get consistent and repeatable results, we suggest you control the variables of the test:
  • Turn off all interfering devices, e.g. Bluetooth (cell phone), DECT phones, microwave ovens
  • Use the same location, time of day and equipment

Single-Client Performance Testing

Objective: To demonstrate the performance brought by 3x3 802.11ac technology.

We suggest you to use the following setup while conducting single-client performance test:       
                                                   Macintosh HD:Users:ericsiu:Desktop:Screen Shot 2016-01-25 at 5.50.54 PM.png           Macintosh HD:Users:ericsiu:Desktop:Screen Shot 2016-01-25 at 5.50.54 PM.png

  • Connect Computer 1 with the built-in Gigabit Ethernet port to the EA7500 in Router Mode
  • Connect Computer 2 with the built-in Gigabit Ethernet port to the EA7500 in Wireless Bridge Mode
To configure the second EA7500 to wireless bridge mode:

  • Follow step 1 to step 3 in “To configure the router for the first time”.
  • Once you have signed in the router setup, select “Connectivity” on the left panel as shown below.

  • Click Edit in “Type of Internet Connection”.  Then, select “Wireless Bridge” in the pull-down menu.  Fill in the required information to connect this EA7500 (in wireless bridge mode) to the desired wireless network (hosted by the other EA7500 in router mode).


  • Then, click Apply to save the settings.  

To get the best performance we suggest the following settings:
  • Place the Router and the Wireless Bridge in a controlled environment and avoid interferences as suggested above
  • If you wish to test the speed of the Wi-Fi router with wireless security enabled we suggest using the WPA2-Personal encryption. This is a hardware based encryption protocol and will provide the best test results.
  • In 2.4GHz test, set “Network Mode” to “802.11n Only” to eliminate 802.11g clients.
  • Set the “Channel Width” in the router to Auto for the 2.4Ghz and 5Ghz band
  • If possible, select a channel that avoids busy/competing networks.
  • Turn off QoS and Parental Controls to enable better performance.
  • If using a Windows client, disable windows firewall, auto software update, screen saver and power save (auto sleep).

There are many ways to test the performance of a Wi-Fi router – below are some suggestions on how to test the performance using different tools:
Using JPerf:
JPerf is an open source tool used to measure network performance.  JPerf can be downloaded here:
JPerf will need to be installed on both Computer #1 and Computer #2.
The JPerf interface:
On Computer #1, set the iPerf Mode to “Server” mode and click the Run IPerf! button.
On Computer #2, set the iPerf Mode to “Client” mode and enter the IP address of Computer #1 in the Server Address field.  Change the Parallel Streams value to 4.
Change the Transmit field to 60 to run the test for 60 seconds.  
Change the Output Format to MBits to show results in megabits per second

Change TCP Window Size to 1 MBytes
Click Run IPerf! and the test should start.
Transferring a large file and timing the copy process:
Testing the throughput is accomplished by copying a large file (500MB – 1 GB) from Computer #1 to Computer #2, timing the copy, and calculating the speed in megabits per second (Mbps). The results will be much lower than the maximum physical layer (PHY) rate i.e. 1733 Mbps, just as wired Ethernet throughput rates are much lower than the Ethernet PHY rates, i.e. 1000 Mbps.
The EA7500 in Wireless Bridge mode and the EA7500 in Router mode should be placed 5 meters from each other for this test.

MU-MIMO Testing


Objective: To demonstrate the benefit of MU-MIMO over SU-MIMO.

We suggest you to use the following setup while conducting MU-MIMO test:   
The distance between the client and the router should be 6 feet or more.  Another computer (Computer #3) connected to EA7500 via the computer’s built-in Gigabit Ethernet port is not shown in the above diagram.  Computer #1 and #2 are wirelessly connected to the 5GHz network of EA7500 using WUSB6100M.

For the best performance, we recommend the following settings on the 5GHz network of EA7500:
  • WPA2-Personal if you wish to conduct the test with wireless security enabled
  • Network Mode set to Mixed
  • Select a channel that has the least interference if possible; otherwise, set Channel to Auto
  • Channel Width set to Auto
  • QoS and Parental Controls set to Disabled

JPerf/IPerf should be installed on all computers. Firewall, auto software update, screen saver and power save (auto sleep) should be disabled on all computers.

  1. With MU-MIMO enabled (factory default setting)

On computer #1 and #2, open a command prompt window.  Change the current directory to the location where IPerf is installed (if you have installed JPerf, IPerf can be run from the jperf-2.0.2\bin directory). Then, execute the following IPerf command at the command prompt on each of these computers.

iperf -w 1M -i 1 -f m -s

On computer #3, open 2 command prompt windows.  Change the current directory to the location where IPerf is installed in each command prompt window (if you have installed JPerf, IPerf can be run from the jperf-2.0.2\bin directory).  Then, execute the following IPerf command at the command prompt in each of the command prompt window simultaneously (substitute the last command argument with the actual IP address of Computer #1 and #2, respectively).

iperf -w 1M -i 1 -f m -t 60 -P 1 -c <IP address of the MU-MIMO computer>

(For example, iperf -w 1M -i 1 -f m -t 60 -P 1 -c 192.168.1.105)

  1. MU-MIMO vs SU-MIMO Comparison


Computer #1
Computer #2
Aggregate
SU-MIMO
S1
S2
Sa
MU-MIMO
M1
M2
Ma
% Increase
Δ1
Δ2
Δa

Percentage of increase in throughput for each client (Δi)=(MiSi-1)×100%

Percentage of increase in overall throughput (Δa)=(MaSa-1)×100%=(M1+M2S1+S2-1)×100%

For example:

Computer #1
Computer #2
Aggregate
SU-MIMO
105 Mbps
124 Mbps
229 Mbps
MU-MIMO
176 Mbps
179 Mbps
355 Mbps
% Increase
67.6%
44.4%
55.0%

To test SU-MIMO support in EA7500:
Just remove the WUSB6100M from your USB port and use the normal built in wireless adapter of your laptop. Connect to the 5Ghz radio. Run the same test same as above and compare the test result.

If you have any questions please free to contact Karen Sohl: 714 658-7330  karen.sohl@belkin.com

MAHANAKORN UNIVERSITY OF TECHNOLOGY AND SYNACOR LAUNCH ZIMBRA INNOVATION CENTER

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Collaboration Focused on Enhancing Academic Curriculum to Improve Technical Knowledge and Competency, Including Email and Collaboration Platforms

     BANGKOK, Thailand, August 2, 2017 – Mahanakorn University of Technology (MUT), and Synacor (Nasdaq: SYNC) today announced a partnership to launch a Zimbra Innovation Center. The Center will be focused on enhancing academic curriculum to improve technical knowledge and critical thinking skills required to develop software solutions. Thailand aspires to be a digital hub in Southeast Asia, attempting to use government services in all sectors including but not limited to the education, investment, and tourism sectors. This initiative was recently announced in the Digital Government Plan.

The program will deliver an end-to-end curriculum spanning topics such as Linux operating systems, virtualization, messaging platform (Zimbra), security and networking along with the corresponding certification from the university. IST MUT is well equipped with modern facilities for teaching and research including campus-wide WIFI connectivity, fully furnished computer and research laboratories to support the academic activities and programs within the faculty. In addition, Zimbra, Synacor’s email platform, will be offered to faculty and students at MUT. The announcement was made at a press conference hosted by MUT and Synacor. 

“Thailand is an attractive destination for IT companies, however the workforce is lacking the essential vocational training. Our partnership with Synacor will help us advance our academic environment so we can build a workforce that will help Thailand achieve its digital goals,” said Associate Professor Sujate Jantarang (D.ENG), The President of Mahanakorn University of Technology. 

“We are excited to collaborate with MUT to launch the Zimbra Innovation Center program,” said Marcus Teo, Vice President Sales and General Manager of APxJ, Synacor. “The program will provide essential training to faculty and students computer as Thailand looks to make innovation an engine of economic growth.”

The global email market is growing. By year-end 2020, nearly half of the global adult population will have an email account. The future of email is bright and Synacor and its partners are on a mission to enable its renaissance. Recently, Synacor released a new whitepaper, “Email’s Renaissance,” that outlines changing consumer behaviors, attitudes, and habits around email, key challenges facing email providers and the benefits of leveraging collaboration to accelerate innovation. For more information about becoming a Zimbra Partner visit https://www.zimbra.com/partners/become-partner/

Zimbra, a Synacor product, connects people and information with unified collaboration software that includes email, calendaring, file sharing, chat and video chat. It powers approximately 500 million mailboxes and works with 1,500 partners. More than 2,500 enterprises, 1,000 governments and 120 service providers trust Zimbra.

About Mahanakorn University of Technology

     Mahanakorn University of Technology (MUT) was founded in 1990 focusing mainly on engineering and technology and has been growing rapidly. Its teaching programme won recognition countrywide as a leading standard in technological education. The latest achievement is to accomplish a score of 4.86 out of 5 which is the highest score in the category of research university in the latest assessment by the Office for National Education Standards and Quality Assessment (ONESQA), a public organization set up to assess research and learning qualities and qualities of graduates of all educational institutes in Thailand. For success in the past, MUT has been accepted as one of the best university in Thailand in term of engineering and technology

About Synacor

     Synacor (Nasdaq: SYNC) is the trusted technology development, multiplatform services and revenue partner for video, internet and communications providers, device manufacturers, governments, and enterprises. Synacor’s mission is to enable its customers to better engage with their consumers. Its customers use Synacor’s technology platforms and services to scale their businesses and extend their subscriber relationships. Synacor delivers managed portals, advertising solutions, email and collaboration platforms, end-to-end video solutions and cloud-

Kaspersky Cybersecurity Index reveals 67% of Thai users were unconcerned of becoming cybercriminal targets

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Kaspersky Lab has updated its Kaspersky Cybersecurity Index, a set of indicators that allow the evaluation of the level of risk for Internet users worldwide. The Index for the second half of 2016 demonstrates a positive trend: the number of people who are concerned about their security, and are ready to protect themselves against cyberthreats, is constantly growing.

The Kaspersky Cybersecurity Index is based on a twice-yearly online survey of thousands of Internet users around the world. The sample in each wave of research represents the online population according to age and gender in every country of the study. In the second half of 2016, 17,377 respondents from 28 countries around the world were surveyed, including Thailand.

Sylvia Ng, General Manager, Kaspersky Lab SEA, commented that, “the Kaspersky Cybersecurity Index for the second half of 2016 shows positive dynamics which, we hope, will continue. At Kaspersky Lab we are doing everything we can to create awareness about the dangers of cyberthreats and the ways to combat or prevent them. We believe that empowering readers and users with the right knowledge about the threats as well as tips and tools for prevention is crucial to make the cyberworld safe for everybody. The Kaspersky Cybersecurity Index is just one of our steps towards achieving this goal”.
Kaspersky Cybersecurity Index includes three main indicators that provide a multi-dimensional picture of the level of danger users are currently exposed to online:

  • Unconcerned – the share of users who do not believe they can become targets for cybercrime
  • Unprotected – the number of users who have not installed a security solution on their computers, tablets and smartphones
  • Affected – the percentage of users who have fallen victim to cybercrime.

According to 511 surveyed respondents, the Thailand Index for the second half of the year (Unconcerned–Unprotected–Affected) was 67-31-46. That is, 67% of users did not believe that they could become cybercriminal targets, 31% of respondents did not use protection solutions on all their connected devices, and 46% of those surveyed have been affected by cyberthreats in the last few months. When compared with the Global Index, which was 74-39-29, it means that Thai users were more concerned, more protected, but resulting in higher rate of becoming cybercrime victims.

However, Thailand users were ranked second in ‘less affected victims’ among SEA countries (46%). Malaysia was the top less victims (42%), Philippines was third (52%), followed by Indonesia and Vietnam (58% and 59%).

Users can also now view the statistics on the specific financial losses that have occurred as a result of cybercriminal activity, as well as compare the data for different groups of users (for example, the use of smartphones between young people in Thailand and senior citizens in Malaysia).
Pairat Termsakmitchai, Pre Sales Specialist, Kaspersky Lab Thailand, stated that “we created the Index to draw the attention of users, the media and vendors to the issue of cybersecurity. In nowadays’ digital lifestyle, many users do not expect to come face-to-face with cyberthreats, so they fail to install security solutions on their devices and behave carelessly online. This makes them easy targets for cybercriminals. The Index reflects the results of this approach: 46 percent of Thai users have been affected by online threats. We are calling on all internet users to improve their cyber savviness and adopt a responsible approach, both for their own protection and to that of their loved ones. Security must be shared.”

Additional statistics, which help us to evaluate the online environment for Internet users, are presented in a variety of graphs, including: ‘Online Activity’ - types of activities people perform when they are online, and ‘Cyberthreats Faced’ - threats that users encountered online.

To find out about the Kaspersky Cybersecurity Index and the behavior of users online for different countries, ages and genders, please visit http://index.kaspersky.com.

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About Kaspersky Lab
     Kaspersky Lab is a global cybersecurity company celebrating its 20 year anniversary in 2017. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Huawei gears technology development ahead towards emerging ‘intelligent society’

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Thailand first half performance robust with smartphone shipment increasing by eight times,
bringing market share up to 10.7%

Huawei unveils technology development direction that moves toward embracing the digital revolution into an ‘intelligent society’, where smart technologies are seamlessly integrated into every facet of human life.      The company reported an impressive performance in the first half of 2017 with smartphone shipments worldwide reaching 73 million units, representing 20.6% year-on-year growth. Thailand performance is equally robust with shipment unit increasing by eight times from the same period last year, and sales value increasing by five times, bringing its market share up to 10.7% as of May 2017, from 1.2% in the same period last year.
Tossaporn Nisthanon, Deputy Country Director of Huawei Consumer Business Group (Thailand), said that “Our first half performance reflects a strong, constrant growth,  with smartphone shipments worlwide reaching 73 million units, growing 20.6% from the same period last year. Smartphone shipments in Thailand saw       remarkable growth, with the number of units sold increasing by eight times compared to the same period last year, and sales value growing ., bringing our market share in the Thai market to 10.7% in May 2017, from 1.2% in the same period last year.”
Major factors that brought business success in the first half of 2017 comprises of the unique strength in product, distribution channels, brand and after-sale service.
  • Product - Huawei product combines meaningful innovation and trusted quality and is created with focus on a consumer-centric approach. Huawei has 15 R&D centers and 36 joint innovation centers worldwide. Every year, Huawei allocates 10% of its annual sales on technology development, with a total of $US 45 billion spent on R&D activities in the past 10 years.  
  • Distribution channel - Currently Huawei has over 42,300 retail stores worldwide.  In Thailand, Huawei has 41 brand shops nationwide.  
  • Brand - The success of Huawei has been widely recognized by world’s leading media and organizations, e.g., ranked 83 on the 2017 Fortune Global 500; ranked 88 on Forbes’ the World’s Most Valuable Brands 2017; and ranked 72 on Interbrand’s 2016 Best Global Brands Report.   
  • After-sales service - In Thailand, Huawei currently has 14 customer service centers, with over 1,000 collections points, as well as door-to-door service.

Huawei’s current technology development is in line with the revolution of ‘intelligent society’ in the near future with focus on smart technologies that are seamlessly integrated into every facet of a consumer’s daily life, offering consumers an easier and more convenient lifestyle as well as a better quality of life. 
“Huawei is embracing the world’s transformation into an intelligent society with focus on meeting consumer needs and making products that feature leading technologies and human-centered innovation. We approach         the intelligent phone from four perspectives: device, connectivity, cloud and chipset. Our ambition is to provide consumers with excellent, full-scenario smart lifestyle experiences and is steadily building upon its core competitive strengths to become not only a company that consumers around the world love, but a leader of the smart era,” added Tossaporn.
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About Huawei Consumer Business Group
Huawei’s products and services are available in more than 170 countries and are used by a third of the
world’s population, ranking third in the world in mobile phone shipments in 2016.  15 R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com/th
For regular updates on Huawei Consumer BG, follow us on:
LINE: HuaweiMobileThailand, IG: Huawei.TH
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