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Sodexo Amata Services leaps into second year of operations

July 13, 2016, 12:00 am
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Sodexo Amata Services Limited, a joint-venture between Sodexo Thailand, the France-based global leader in integrated facilities management services that improve the quality of life, and Thailand’s leading industrial estate developer Amata Corporation, which provides one-stop integrated facilities management services to companies in Amata Nakorn and Amata City Industrial Estate, is stepping into the second year of operations. In its first year of operations, the company secured contracts worth a combined 30 million baht, and expects the number to increase to 110 million baht in 2017.    
Mr. Arnaud Bialecki, Country President, Sodexo Thailand and Director, Corporate Services - Thailand, Vietnam and Philippines, said: “Sodexo currently operates in 80 countries and serves 75 million consumers each day through more than 100 services developed over 50 years of experience. The company has been operating in Thailand for over 12 years, delivering first-class integrated Quality of Life services to a broad range of clients including hospitals, hotels, educational institutions, private companies, remote / off-shore sites, and real estate. We have established a strong presence in Thailand with many leading companies. Therefore, we are confident in the great potential of Sodexo Amata Services Limited to deliver best value solutions for clients in Amata Nakorn and Amata City Industrial Estate. Since its debut, Sodexo Amata Services Limited has been entrusted by more than 20 leading companies such as Sumitomo Electric Wiring Systems (Thailand) Co., Ltd., Essilor Optical Laboratory (Thailand) Co., Ltd. and Thai Maeda Corporation Ltd. to provide them with technical facilities  maintenance, security, and housekeeping services.   We offer one-stop integrated services, whether on a one-time basis or an annual retainer basis. Clients don’t need to contact suppliers by themselves so they can efficiently control their costs while receiving unparalleled services that are on par with international standards.
For the second year of operations, we will set up Command Center equipped with state-of-the-art technology to observe clients’ demands and enable clients to monitor our staff’s performance in order to ensure the highest level of satisfaction. We also plan to add gardening and landscaping services as well as Central Kitchen to facilitate foodservices and catering within the industrial estates. Moreover, we are studying and discussing business expansion into Amata’s industrial estate in Vietnam with the Amata team. We expect to begin offering our services in Vietnam in.....….”         
Mr. Viboon Kromadit, Director and Chief Marketing Officer of Amata Corporation PCL, said: “Given that Amata is a leading industrial city developer specializing in planning, developing, managing and marketing integrated industrial estates, I’m confident that our joint venture with Sodexo Thailand is

another way to provide benefits for clients in the Amata Group’s industrial estates. After the opening of AEC, Thailand has attracted a number of both foreign and domestic investors looking to set up or expand their businesses in the country. Meanwhile, we have services that can meet their needs perfectly while promoting the image of Thailand's industrial sector. At present, Amata industrial estates have more than….......tenants in various areas of business, and the number is increasing every year. During the first year of operations ofSodexo Amata Services Limited, we have seen significant improvement in quality of life of people working for companies in our industrial estates as our services help create a more comfortable and convenient work environment for them. And business owners are happy to see improved staff performance. I believe that our commitment and attentiveness to clients’ needs together with our strong relationship with Sodexo Thailand will help drive the company’s growth forward. However, we are committed to providing our clients with five key benefits including one-stop service, reliability, cost control, fast response available 24/7, 365 days a year, and high quality on par with international standard."

About AFS
Amata Facility Services Co., Ltd. or AFS takes care of common area in both Amata Nakorn and Amata City Industrial Estate. AFS does more than rent, lease and sell property for the creation of factories and offices. The company aims to provide a full range of services to customers both outside and inside the fence. AFS offers integrated services to cover customers’ demands including waste management service, landscaping service, fire training service, advertising service, office care and maintenance service, land rental service, and etc.

About Sodexo
Founded in 1966 in Marseille by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance. Operating in 80 countries, Sodexo serves 75 million consumers each day through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Through its more than 100 services, Sodexo provides clients an integrated offer developed over 50 years of experience: from reception, maintenance and cleaning, to foodservices and facilities and equipment management; from Meal Pass, Gift Pass and Mobility Pass benefits for employees to in-home assistance and concierge services. Sodexo’s success and performance are founded on its independence, its sustainable business model and its ability to continuously develop and engage its 420,000 employees throughout the world.
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Telenor Group and dtac met Minister of ICT to discuss and support Digital Economy Strategy and will continue to invest for the betterment of digital services

July 13, 2016, 12:00 am
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     July 13, 2016 –Lars Norling, CEO of Total Access Communication PLC or dtac, led Gunn Waersted, Chair of the Board of Directors of Telenor ASA and Sigve Brekke, President and CEO of Telenor Group, on the occasion of their visit to Thailand, to meet Dr. Uttama Savanayana, Minister of Information and Communication Technology (ICT), at the reception room on 9th floor to discuss the government’s digital economy development and exchange experience on the telecom operations and strategy to support the sustainable development of the country and the investment of telecom and high-speed Internet infrastructure in Thailand, in order to increase the gross domestic product (GDP) and improve the quality of life through better education and health systems. Both parties agreed that the government and private sectors must closely collaborate to improve and further drive Thailand’s telecommunication system through advanced technology, such as 4G and Internet of Things.

Telenor Group remains committed to the development of a digital Thailand and will continue to invest for the betterment of mobile services and internet for all. dtac has a strong position in the market and will be able to leverage its current spectrum portfolio to offer competitive 4G services in the years to come. We also encourage the regulator to establish a clear roadmap for utilization of spectrum including planning for auctioning of more licenses in the 1800MHz band along with the 850MHz, 700MHz and 2600 MHz bands.
Photo shown:
Dr. Uttama Savanayana, Minister of Information and Communication Technology (ICT)
Gunn Waersted, Chair of the Board of Directors of Telenor ASA
Sigve Brekke, President and CEO of Telenor Group
Lars Norling, CEO of Total Access Communication PLC or dtac
Paradai Theerathada, Chief Corporate Affairs Officer, dtac
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dtac reward Joins Hands with The Pizza Company in Latest dtac reward Privilege Popular Pasta Dishes at Only THB49 from THB99 Plus More Privileges All Year Round Worth Over THB10M

July 14, 2016, 12:00 am
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     July 14, 2016 – Penpa-Nga Suddhimondala, Vice President – Head of Loyalty, Total Access Communication PLC or dtac and Mr.Supat Praisankul - AVP of Global Brand Marketing The Pizza Company, Minor Food Group PLC. together continue dtac reward privilege offers to both dtac prepaid and postpaid customers in popular pasta dishes: Ham & mushroom pasta in cream sauce and spicy stir-fried sausage pasta, at only 49 baht from 99 baht. Any dtac customers can now redeem the privilege (1 number/privilege/month) at participated The Pizza Company branches nationwide from July 1 – September 30, 2016. Stay tuned for upcoming dtac reward privileges and surprise campaigns throughout the year at The Pizza Company via dtac reward Line official account and www.dtac.co.th/dtacreward.
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Sulwhasoo The Essential Night 2016

July 14, 2016, 12:00 am
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Sulwhasoo, a leading beauty brand from Korea, at “Sulwhasoo The Essential Night 2016, an event to announce the success of Sulwhasoo in Thailand as it becomes the top-grossing country in Asean. Sulwhasoo is a pioneer of international beauty trends, offering a new dimension to sophisticated holistic beauty. Sulwhasoo The Essential EX Line is the brand’s bestselling range, desired by women around the world. The exclusively dinner was warmly attended by A-list guests who are loyalists of the holistic beauty ritual, led by Harudee Vorapongpisut, Brand General Manager of Sulwhasoo Thailand, and celebrities such as Akarat Wannarat, Varangkana Jitsakdanont, Parva Nakasai, and Sawitri Rochanapruk.
Sulwhasoo is Korea’s flagship luxury brand which has created the art and science of skin pampering using holistic approach to bring out the power within. As time goes by, the skin’s balance begins to change, and the Dongui Bogam, which is an ancient remedy book in Korea recognized by Unesco has studied this matter for centuries. The knowledge is fused with modern technology, research, and innovations, resulting in skin beauty ritual treasure. It has been 4 years that Sulwhasoo Thailand has passed on this beauty ritual, becoming the leader of beauty in Asia and around the world.
This marks another momentous step in the Korean brand’s success as it celebrates its 4th year in Thailand. With a committed vision and more than 20 years of experience in the beauty industry, Harudee Vorapongpisut, Brand General Manager of Sulwhasoo Thailand, is delighted to pass on this sophisticated beauty ritual to Thai women, who are socialites and like to pamper their skin just like elite Korean ladies. The brand has thus been warmly welcomed by celebrities, proven by the constantly growing sale of Sulwhasoo. The bestselling range is Sulwhasoo The Essential EX Line, which has been reformulated to fuse legendary herbs with innovations to indulge Thai women, reaffirming the success of the top Asian brand in Thailand.
On this occasion, Sulwhasoo Thailand is proud to present the latest innovation which is a harmonious blend between ancient wisdom and modern technology. Sulwhasoo The Essential EX Line is a sophisticated range designed to offer radiance and brilliance to the skin, using JAUM Balancing Complex™. Another product for holistic skin pampering is the brand’s bestselling serum First Care Activating Serum, which contains legendary herbs such as Jaumdan™, the core ingredient which helps restore skin’s natural balance from inside out.
Harudee Vorapongpisut said, “We are delighted that Sulwhasoo, Korea’s top beauty brand, is the first and only Asian brand to offer a holistic approach and has won the heart of A-listers around the world. We are among the five top beauty brands in the world in this century, and we aim to be in the top three in the next five years. Thailand is an important market in the Asean region which contributes to this impending success. Sulwhasoo Thailand is the fastest growing in Asia and the sale volume is the highest in Asean.”

 Today, Sulwhasoo continues to innovate in order to indulge the skin with holistic approach using powerful ingredients to address every skin need and help women around the world achieve their ideal beauty. This is why it has become the leader of beauty in Asia and in the world.
Experience sophisticated holistic beauty from Asian wisdom today at Sulwhasoo counters to bring out your balancing beauty from within,
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Celebrate Asalha Puja Day with Incense Stick/Candle Set Giveaway at Every dtac Service Center Nationwide

July 15, 2016, 12:00 am
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July 15, 2016 – To celebrate the upcoming Asalha Puja Day, Total Access Communication PLC or dtac will be giving away a set of incense sticks, candles and flowers for the Triple Gem homage paying to customers who pay their monthly bill (1 bill/set), purchase any smartphones with postpaid package subscription, subscribe to a new number, or subscribe to mobile number portability service. Special deal! BLUE MEMBER and dtac reward Xtra customers can get the set for free simply by dialing *140# and showing on-screen message at every dtac service center nationwide. Meanwhile, for those who wish to own a new “Platinum Number” by dtac (in limited number), simply book your favorite quadruple numbers today on dtac website or at dtac service centers.
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MQDC hosts “Whizdom Day”; offers exclusive promotions to Whizdom condominium customers

July 15, 2016, 12:00 am
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Thippaporn Chearavanont Ahriyavraromp (3rd from right)– Chairman of the Executive Committee, MQDC, attended “Whizdom Day” together with (from left) Kessiri Kukeatnun– Executive Vice President, MQDC; Suttha Ruengchaipaiboon– Executive Vice President, MQDC; Thanomsak Kaeokhiao– Deputy Chief Operating Officer, MQDC; Yaya-Urassaya Sperbund; Dr. Jwanwat Ahriyavraromp; and Suttisak Ratanopas– Senior Vice President, MQDC, at Fashion Hall, 1st Floor, Siam Paragon.

Bangkok (15 July 2016) – MQDC Magnolia Quality Development Corporation hosted “Whizdom Day” event to invigorate 5 Whizdom branded condominiums – superior quality residential developments located on prime locations next to BTS or MRT stations offering travel convenience, facilities, and amenities that answer lifestyles and needs of urban residents – including Whizdom Essence Sukhumvit, Whizdom Connect Sukhumvit, Whizdom Sukhumvit 64, Whizdom Station Ratchada-Thapra, and Whizdom Avenue Ratchada-Ladprao – as a welcome gesture for the 2nd half of the year.  Exclusive promotions offered to Whizdom customers at the event included up to Bht 1 million discount, up to Bht 300,000 cash back, and Hot Deal: a special period that only 50 rooms were provided daily with the most comprehensive offers to make decision making easier for customers.  Throughout the event, Whizdom branded condominiums gained popularity and strong response from customers.
 Thippaporn Chearavanont Ahriyavraromp (3rd from right) – Chairman of the Executive Committee MQDC; attended “Whizdom Day” together with (From left) Suttisak Ratanopas– Senior Vice President, MQDC; Suttha Ruengchaipaiboon– Executive Vice President, MQDC; Kessiri Kukeatnun– Executive Vice President, MQDC; Yaya-Urassaya Sperbund; Dr. Jwanwat Ahriyavraromp; Dr. Jwanwat Ahriyavraromp; and Thanomsak Kaeokhiao– Deputy Chief Operating Officer, MQDC, at Fashion Hall, 1st Floor, Siam Paragon.
 Yaya-Urassaya Sperbund, Whizdom Brand Ambassador at “Whizdom Day” event
 Mark-Prin Suparat, Whizdom Brand Ambassador at “Whizdom Day” event
True Fantasia’s artists: Max-Apisorn Sukwattanasai, Boat-Sirirod Parinyanan, and Focus-Kittikun Khumphraoe at “Whizdom Day” event

Whizdom Brand Ambassadors – Yaya-Urassaya Sperbund and Mark-Prin Suparat – together with True Fantasia’s artists – Max-Apisorn Sukwattanasai, Boat-Sirirod Parinyanan, and Focus-Kittikun Khumphraoe were invited to participate in activities and entertain a throng of Whizdom customers as well as visitors.  MQDC aims to make “Whizdom Day” a big event, which everyone waits for annually, to offer exclusive privileges to visitors and Whizdom customers.
“Whizdom Day” event atmosphere


Note to the Editor

MQDC or Magnolia Quality Development Corporation is one of Thailand’s premier property developers.  It focuses on creating high quality residential developments which integrate research and advanced technology to offer better design that uplifts the quality of life of residents while also creating a great environment for their neighbourhoods and surrounding communities.

Whizdom are condominium projects of quality for new generations. Every component is designed to be environmental friendly and able to meet residents’ need and satisfaction on a daily basis.  Most importantly, Whizdom-branded condominiums are located in convenient areas, suitable for living and buyers who seek ways of life in the future as well as those who wish for a household that fosters quality lifestyle and self-development, leading to success on their career paths, whereas time for other activities and infinite learning remains abundant in order to make every day joyous and worth sharing with everyone in the society.
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Final round of “Robot Design Contest 2016” to take place on Monday, July 25, 2016 At Ball Room, QSNCC : 10.30 -16.00 hrs.

July 18, 2016, 12:00 am
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     National Metal and Materials Technology Center (MTEC), National Science and Technology Development Agency (NSTDA), Ministry of Science and Technology (MOST) in cooperation with the Faculty of Engineering, Chulalongkorn University and Electricity Generating Authority of Thailand is organizing the final round of “Robot Design Contest 2016” on July 25, 2016 at Ball Room, Queen Sirikit National Convention Center (QSNCC) from 10:30 -16:30 hrs.  There will be 15 teams from 22 institutions across the country participating in the contest and each team consists of 4-5 members from different institutions. The theme of this year’s contest is “Robot for Society”. The three winning teams of the final match will be Thailand’s representatives to participate in the International Design Contest (IDC) RoBoCon 2016 scheduled to be held in Thailand at the Faculty of Engineering, Chulalongkorn University during August 8 - 20, 2016, with the final match to take place at Activity Zone, 1st Floor, Pantip Pratunam.
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SIPA announced its Mission to Promote Thailand’s Software Industry SIPA: Fostering Thailand’s Digital Economy

July 11, 2016, 1:30 am
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Recently, Mrs. Jirawan Boonperm, Chairperson of the Executive Board Software Industry Promotion Agency (4thfrom left), Mr.Supachai Jongsiri, Executive Board /acting President Software Industry Promotion Agency (3rd from left) and Mr.Chatchai Khunpitiluck, Vice President Software Industry Promotion Agency (5th from left), together held the  press conference SIPA: Fostering Thailand’s Digital Economy to announced its mission to promote Thailand’s Software Industry by joining hands with alliance in order pave way for Thailand’s digital economy. Under this mission, a roadmap has been established based on the revised Software Industry Promotion Strategic Plan B.E. 2017-2020 to carry out various projects in concrete manner which aims to support personnel and entrepreneurs in terms of marketing through Tech Startup Program, including focusing on promoting collaborations among entrepreneurs and modernizing Thailand’s infrastructures through the initiation of Smart City Project. Both projects are expected to ensure large investments, higher marketing value and extensive growth of Thailand’s software industry in domestic and global markets. The press conference took place at the Centara Grand at Central Plaza Ladprao, Bangkok.
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Thailand To Welcome Lamborghini Racers For The First Time As The Lamborghini Blancpain Super Trofeo Series Gears Up For Buriram

July 15, 2016, 12:00 am
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Beijing, China. (July 15, 2016) – The 2016 Lamborghini Blancpain Super Trofeo Asia series will visit Thailand for the first time ever later this month, to race the third leg of the competition at the Buriram United International Circuit. The track is the first in Thailand to have FIA Grade 1 and FIM Grade A ratings and was opened in 2014, making it one of Asia’s newest racing circuits. Measuring in at just over 4.55km, the course was designed by famous track engineer Hermann Tilke and has since opening already played host to the Japanese Super GT, World Touring Car Championship, World Superbike Championship and the Asian Le Mans Series to name just a few.

Local support for Lamborghini is growing rapidly in Thailand, with Thai racing driver Supachai Weeraborwornpong commenting on the upcoming Buriram stop at the series opening round in Shanghai: “I am very excited; it’s a new track for Super Trofeo, it’s very exciting track and we would love to make Thailand a favorite spot for racing!”
This year marks a number of firsts for the Lamborghini Blancpain Super Trofeo; it is the first time the Huracán, Lamborghini’s newest purpose-built race car, will line up solo on the grid. In addition, two new tracks have been added to the Asia series roster, with round 2 of the series held in Japan at Suzuka last month, and the coming round 3 to be held at the Buriram United International Circuit later in July.

The Super Trofeo Asia series, now in its fifth season, continues to grow year on year, with last year’s introduction of the Lamborghini Huracán LP 620-2 Super Trofeo spurning fresh interest among both veteran and new racers. Along with repeat series contenders, the competition sees a number of new entries this year, including a number of new drivers from China. Racers from eight nations across Asia will compete for the championship lead in a thrilling continuation of the series.

Racing in the championship is divided into four separate podiums, recognizing the breadth of talent in the Super Trofeo field. After each race, there is a podium for the top three finishers in the Overall, Pro-Am, Am and Lamborghini Cup (for new drivers and rookies) classes. The championship provides exciting action for professional and aspiring professional drivers alike.

The Lamborghini Huracán LP 620-2 Super Trofeo adopts the same V10 direct injection engine mounted on the road car, managed by a Motec control unit that delivers a maximum output of 620 horsepower. The frame is a hybrid carbon/aluminum construction with modified geometries to house an improved radiator up front and better accommodate the racing gearbox at the rear, which also provides better aerodynamics.

There will be two 50-minute sprint races at Buriram. Round 1 will start at 14:50 pm (ICT) Saturday, July 23, with Round 2 on Sunday July 24 at 12.20 pm (ICT). Qualifying begins at 10:25 am on Saturday July 23.

The 2016 Asia series features 12 rounds spread over six race weekends, all at iconic circuits. The first five events showcase some of the best tracks in Asia. The sixth event and final two rounds of the season will be at Circuit Ricardo Tormo in Valencia, Spain, where following the conclusion of the Asian races, the Super Trofeo Asia, Europe and North America series will converge in a world final to battle for the right claim a spot on the global podium.

Lamborghini and dealers entertain VIP guests at every stop of the Lamborghini Blancpain Super Trofeo Asia series with premier hospitality and fine Italian dining.

Lamborghini Blancpain Super Trofeo – Asia 2016 Calendar

Shanghai (CHN)    21/22 May
Suzuka (JPN)        11/12 June
Buriram (THA)        23/24 July
Sepang (MAS)        13/14 August
Fuji (JPN)        17/18 September
Valencia (SP)        1/2 December

World Final
Valencia (SP)        3/4 December

Follow us
Visit Lamborghini Squadra Corse website for all updates on our track activities: www.squadracorse.lamborghini.com

Join the conversation with #SuperTrofeo

Twitter: twitter.com/LamborghiniSC
Instagram:Instagram.com/LamborghiniSC
YouTube: youtube.com/LamborghiniSquadraCorse
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Harnessing the mobile revolution with mobile access

July 21, 2016, 12:00 am
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Despite the well-deserved attention paid to cybercrime and electronic data breaches, physical access security — restricting who can enter office space, data centers, and more — remains a critical front-line defense for organizations across industries and company sizes. Smart cards, key fobs, and numerous other access technologies are commonplace in many office environments, and have been for some time.

Driven by convenience and operational efficiency, enterprises are increasingly seeking to leverage the potential of a mobile-first world. Harnessing the mobile revolution for physical access control will eventually merge the network and other secure access needs, creating a more connected environment.

Smart devices are everywhere

The number of smartphones users is expected to reach 6.1 billion in 2020, when it will represent 70 percent of the population, according to Ericsson. Smartphone users in Asia was estimated at just over 1 billion in 2015 and rising to 1.48 billion by 2019.

In addition, a new class of devices called “smart wearables” – such as glasses, watches, and fitness and healthcare devices -- will increase the number of mobile devices in the market even further. IDC predicts the worldwide wearable device market will reach a total of 111.1 million units shipped by end of 2016 and total shipments will reach 214.6 million units by 2019. These truly mobile, “always-on” devices are even more natural candidates for access control applications because of the ready-to-use convenience of a wearable device.

Enterprises expect a mobile-first world

Extending physical access security to mobile devices increases enterprise efficiency by automating and eliminating a number of manual tasks. Consider how it changes a scenario that plays out in buildings all over the world each day.

An employee is travelling to another company-owned facility for a meeting. Prior to arriving, he informs the facility the date, time and duration of his visit. The administrator of the facility’s access control system enables activation of the employee’s PACS ID and related rights via a mobile access portal.

Through his mobile device, the employee could enter the parking area and facility, and readily access the conference room where the meeting takes place. Mobile access enables his seamless movement throughout the facility and once his meeting is over, the employee’s temporary access rights to the facility could then be programed to expire automatically.

The benefits of mobile access

  1. The freedom to move access control to phones, tablets, wristbands, watches and other wearables offers choice and convenience to end users, along with new and more convenient ways to open doors and gates.
  • Always on hand: Users do not have to maintain and carry multiple cards.
  • Quicker and smoother experience: In parking garages or at driveway gates, for example, the longer reach of the Bluetooth Smart communications standard makes it possible to drive up to the gate without having to roll down the car window to activate a reader.
  • Gesture detection: Smart device sensors, most notably the gyroscope and accelerometer, enable gesture detection, thus offering the ability to open doors from a distance through intuitive gestures. For example, HID Global’s patented Twist and Go technology allows users to unlock doors or open gates by rotating their smartphone in a way similar to turning a key. This also provides an additional layer of authentication for added security.

  1. Connected mobile devices introduce new ways to manage mobile identities in near real-time.
  • Time savings: Using a cloud-based portal to centrally manage mobile identities instead of managing physical badges frees up time for staff. It is even possible to enrol many users at once by importing a CSV or Excel file (batch upload), while invitations and provisioning can also be managed via email.
  • Simple enrolment for end users: An end-user receives the invitation via email, downloads the app, and enrols. The Mobile ID is provisioned right to the end-user´s smart device.
  • Management of multiple locations: Many organizations have offices around the globe with different access control systems. With a mobile access solution supporting multiple mobile identities per mobile device, an employee can simply receive an additional mobile identity on her phone before leaving or upon arrival, negating the need for visitor or temporary badges.

  1. Mobile access can complement existing access control solutions by providing an alternative to more traditional form factors, while offering a number of security benefits over smart cards or fobs:
  • Easily shared PIN numbers. Legacy systems such as Magstripe and low-frequency proximity cards are vulnerable to cloning (record and replay). In quality mobile access solutions, digital credentials or Mobile IDs are securely stored and protected, utilizing the security features of the mobile operating system (e.g., sandbox or PIN) and strong encryption.
  • Communication with readers over longer distances. The readers can be mounted on the safe side of a door, minimizing the risk of theft, physical attacks or observation.
  • Harder to lose. Mobile phones are rarely shared or stolen in a working environment, something which happens more easily with cards.
  • Access rights controlled remotely. In the event of a lost, stolen, or compromised mobile device, access rights could be terminated easily through the management portal.
  • Authentication. Smart devices also support multi-factor authentication, biometric identification, and other advanced security features that extend far beyond the capabilities of legacy cards.
Alex Tan, Director of Sales – ASEAN, Physical Access Controls Systems said “ Today’s organizations are beginning to see the benefits of merging physical and logical access. Mobile devices are changing the way that workers work and enterprises think about their operations, networks, and security. Putting mobile devices to work as tools for secure access is more convenient for users; easier for enterprises to manage; more secure than previous generation technologies; and creates opportunities for the convergence of network and physical security that are simply unavailable with legacy access tools.” 

For a more in-depth discussion with HID Global executives on mobile access trends in APAC, please contact Alice Yu at +65 3157 5632 or email alice.yu@yingcomms.com.

Please find below HID Global’s recent headlines which may interest you:

IdenTrust®, part of HID Global®, announced its involvement in the new DirectTrust Partnership for Patients Program (P4PP) that aims to make it easier for patients and healthcare consumers to securely share personal health information with medical professionals. IdenTrust digital certificates are an integral component of the program, which leverages a secure, identity-assured email network to remove the cost barriers and complexity that can make it difficult for patients and consumers to confidently engage in two-way digital communication with their care providers.
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ME by TMB is on the right track…being the first completed Digital Banking since last 4 years With average annual growth of 110 percent

July 22, 2016, 1:00 am
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     ME by TMB, set the new standard in Thailand to complete digital banking for deposit segment, is stepping into its 5th year with immense success. Past performance has been better than expectation with average portfolio growth for over 110 percent, with deposit average growth at over 80 percent per year and average balance more than 205,000 baht per account. ME by TMB uses the strategy to offer higher interest rate than normal savings and add new digital service and process, enabling customers to make easy transactions without any need to go to branches.
Miss Rachada Sermsillapakul, Director of Marketing and Sales at ME by TMB, says 2016 marks the 5th year of ME by TMB. ME was launched in 2012,  ME by TMB is regarding the first brand in Thailand in becoming completed digital banking, which ME by TMB has created a new phenomenon to Thai banking industry based on the concept of “Self-Service Banking to Get More".
ME by TMB has granted its account holders online access to self-services and get more e.g. can enjoy a higher interest rate than normal savings account without hidden condition. Even better is the fact that customers can access ME by TMB services round the clock. Deposits, money transfer, balance checking and accumulated interest checking can be made anytime via online, application and call center services. Even unlock password, it can be requested via ME call center. Today, ME by TMB performance has exceeded its initial targets. Its average portfolio growth for over 110 percent, with deposit average growth at over 80 percent per year .
“All these figures have proven that we are on the right track. We have foreseen market trends before any service provider in Thailand. Importantly, we have solid understanding in our target consumers. We know they will fully embrace the coming of Digital Era while they feel inconvenience going to branch any longer. Look at our interesting figures, the number of our new customers has jumped by more than 20 percent every year. This fact reflects that public understanding in ME by TMB services are increasing. In Thailand’s banking industry, ME by TMB is an ultimate innovator. We have challenged the conventional norms when we allow customers to conduct their financial transactions anytime anywhere and even forget that they can do at branch as well, and to enjoy a higher interest rate. Our service truly responds to consumers’ new digital lifestyle,” Miss Rachada says.
New customer of  ME by TMB has increased by 20 percent on average every year which they are familiar using internet, prefer to manage their time by themselves, freedom and flexibility are the key factors in their life, inconvenience going to branch. Of all its customers, 64 percent are Bangkok residents while the rest live in up country. By age group, more than 80 percent of the customers are new-generation people. They are between23 and 45 years old. Average balance per account of ME customer are around 205,000 baht.  Such outstanding amount is relatively high among retail segment. So clearly, accounts at ME by TMB are of good quality, reflecting the holders’ good saving habit.
On 2016 goals, ME by TMB expects to increase the number of new customer by 20 percent through its main strategy of offering higher interest rate, promotions that respond to customers’ digital lifestyle, and extra convenience through ME by TMB application. But ME by TMB is also preparing to allow prospect to open accounts without any need to physically verify their identity at the bank branches. This channel is scheduled for launch during the third quarter of this year. With the launch, ME by TMB will become the first commercial bank in Thailand to provide full-scale digital process for its banking services.
ME by TMB expects the number of its deposit accounts to rise to 1 million accounts within the next five years (by 2021). As consumer become increasingly familiar with online and mobile banking, which can be made via smart devices, The fourth generation of wireless mobile telecommunications will benefit people in making transactions via online channel with speed and convenience. Lifestyle of new generation consumers will go to full digital without the need brick and mortar.
"ME by TMB has laid out system and service channels for digital process, which customers can open deposit account or make transactions via online. All services have been prepared for future in digital in order to accommodate convenience to the customers.
Currently, ME by TMB has four own branches (ME Place), which serve monthly activities of customers at ME Place at around 0.06 percent. Hence, we plan to gradually close down ME Place this year. The customers of  ME by TMB are able to request documents and make transactions anywhere anytime from online channel, website MEBYTMB.COM, ME by TMB application and ME Call Center all 24 hours. ME by TMB, we are ready to complete digital banking ” Miss Rachada says.
     Consumers can get information on ME by TMB services via WWW.MEBYTMB.COM, ME Call Center 02 502 0000.
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Dentsu media Reveals Thailand’s Top 5 Most Mentioned Sports Keywords in Television

July 21, 2016, 11:00 pm
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BANGKOK -Dentsu media (Thailand), reveals the top 5 trending most-mentioned sports keywords on Thai Television programs. A Dentsu-developed tool called “Wireaction” platform, a well-organized TV Data Management Platform, generates the ranking results.
Wireaction is the platform that works like the digital data warehouse of keywords and related topics, which are recorded throughout Channel 3, 5, 7 and 9 television programs. The ranking results are based on the TV platform tool “Wireaction” during January to June 2016.
The rankings include various popular sports categories: Sports events, Popular Sports, Popular athletes, Sports trends via #teamthailand.
Mr. Yoichi Niwa, Executive Coordinator of Dentsu media (Thailand) disclosed that the top ranked for the most-mentioned sports event goes to “Summer Olympics 2016” followed by “UEFA Euro 2016”, “Premier League 2015–16” and “Toyota Thai Premier League 2016” respectively. “2016 UEFA Champions League” comes in fifth place.

“It is noticeable that the top two most-mentioned sports events which are Summer Olympics 2016 which will be held in this coming August in Rio de Janeiro, Brazil. Besides the result was mentioned 343% more as of total seconds on air and UEFA Euro 2016. We can conclude that these sports events remain highly popular among TV audiences,” said Mr. Niwa.

Mr. Niwa said“Volleyball” comes in first place this year, followed by “Football,” which remains one of the top trendy keywords. The youngest-ever world champion Badminton star Ratchanok Intanon has help elevated the ranking of Badminton to third place. Ratchanok brought joy to Thai fans by out lashing other players in the World Supersedes in Singapore in April. Meanwhile, Muay Thai and Boxing come in fourth and fifth subsequently.

“‘Volleyball’ has been exceedingly favorable as it rides in first place this year. Last year, volleyball was put in forth,” said Mr. Niwa.

He explained further that as the Thai national volleyball team has been hailed and strongly supported by the fans for being a forceful team. Most volleyball national match has become a must-watch sports event in almost every household. Thai people would gather up as one and root for the team. He added, “It plays an important role to electrify the Thai fans back to sports enthusiasm.”

Mr. Niwa also revealed that the no.1 popular athletes undeniably belongs to the reigning World Badminton Champion Ratchanok “May” Inthanon. The second place goes to Kiatisuk "Zico" Senamuang, a head coach of Thai national team who has carried out outstanding jobs that brings back faith and hope to the Thai fans in 44th King’s Cup as well as the 2018 World Cup qualifying football matches. The team is still practicing to compete in upcoming matches. The third place belongs to “Ariya Jutanugarn”, a young rising golf star who climbs to be one of the world top ten female golfers. Pornanong Phatlum and Thongchai Jaidee come in fourth and fifth place respectively.
In the category of Sport Trends, Mr. Niwa said the data collection through #teamthailand mentioned by the free television programs shows that the top five are “Thailand’s national football team”, “Thailand’s national volleyball team”, “ Thailand’s national futsal team”, “Thailand’s national badminton team” and “Thailand’s national boxing team” subsequently. This un-doubtfully indicates that Thai sports remain a prominent trend on Thai television programs.

The ranking report of Thai sports trends conducted by Dentsu media Thailand evinces its technological capability in TV platform “Wireaction”. This innovative tool has been developed to provide service to the business sectors and clients to come up with effectual marketing plans. TV Platform “Wireaction” can help predict the direction and customer trends so that clients can stay relevant in the increasingly diversified and fast-paced world.
Sarnchatt Chansrakao, Managing Director of Dentsu media (Thailand), said the ranking report shows that Thai people have become enthusiastic in the sports community and are highly engaged in sports cheering. This can lead to a bright future of the industry of sports marketing in Thailand. Besides, these ranking results have highlighted the importance of the mega-campaign “Team Thailand, Millions for One”. Dentsu media Thailand has officially collaborated with many sports sectors led by National Olympic Committee of Thailand (NOCT), Siam Sports Syndicate Public Company and other partners to bring this campaign into reality.

Sarnchatt explained further that Dentsu media Thailand is a leading agency that specializes in sport and content marketing. The campaign “Team Thailand” is an integral project that combines sports and activity to contribute shared value to bring strong solidarity and quality cooperation.

This project is a showcase to expand a sports marketing business function of Dentsu media Thailand. The agency employs its finest capability to apply skills and expertise that can help enhance Thai sports ecosystem. This will be a stepping-stone to push forward the development of the Thai sports community.
“Team Thailand, Millions for One." The campaign officially rolls out for the first time in Thailand to ignite the sports culture and enhance sports ecosystem in the country and the campaign will begin to consolidate all Thais into one to cheer for Thai athletes’ troop in major sports events.
“Thai people have become active in sports cheering. The sports trends have been tremendously grown among sports lovers such as fans of football, volleyball, badminton or boxing. We’ve started to see many talent young Thai athletes succeeded at the world stage,” said Sarnchatt. “I believe that the project ‘Team Thailand, Millions for One Thailand’ will bring support to the Thai athletes to succeed and build a good reputation for Thailand.”

“Apart from the support from business partner, the support of the Thai people is highly paramount to the success,” Sarnchatt disclosed. “This is the campaign that required the engagement of the entire Thai people. Because we are all “Team Thailand, Millions for One.”

The campaign “Team Thailand” would like to invite all Thai people to root for athletes. Click like and share on Facebook to show the cheering power of the Thais to show your enthusiasm and pride to the athletes. Please send your support and root for Thai athletes from today onwards at our Facebook page:
https://www.facebook.com/teamthailandofficial/
//ENDS//
About Dentsu media (Thailand)
Dentsu media (Thailand) Ltd. is a media agency that is a subsidiary brand of Dentsu Inc. in Japan. From the consolidation of corporations, Dentsu media has become a fast growing company as well as a leading media agency. Dentsu media (Thailand) currently comprises 3 media agency brands, which are Media Palette, Media Matrix and Media Cubic.

Moreover, Dentsu 360 is a subsidiary brand under Dentsu media (Thailand) that aims at providing holistic communication solutions to meet client demands. Dentsu media Thailand won 2 golds for ‘Thailand Media Agency of the year’ and ‘Thailand Digital Agency of the year’. Moreover, Dentsu media recognized as the most diversified and integrated agency with integration and innovation in Thailand being shortlisted for ‘Southeast Asia Integrated Agency’.

The awards were presented by Campaign Asia Pacific, the leading publication that recognizes advertising and marketing communication agencies that have notable and recognized works globally.

Executives of Dentsu media (Thailand) are Mr. Mitsuyuki Nakamura, Chief Executive Officer, Mr. Sarnchatt Chansrakao, Managing Director of Dentsu 360 and Media Cubic, Ms. Arveepan Malairat, Executive Director of Media Palette, Ms. Kanokporn Techathammanon, Senior Planning Director of Media Matrix

About Wireaction

Dentsu media introduces a TV Data Management Platform under the name “Wireaction”– a large platform that helps manage and record TV data though Thai free television program from Channel 3, 5, 7, and 9 as well as synchronizes it with the online market platform to help speedily predict consumer’s trends. This platform provides in-depth data analysis that can help predict trends and create a more efficient market strategy in the future.
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Scania and Tira Thai E & S Jointly Deliver the First Lot of 8 Scania Trucks, Equipped with Crane and Drill Bit for Electrical Pole Installation to PEA

July 22, 2016, 12:00 am
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     Recently, Mr. Surach Promrungreung, Truck Sale Manager and Ms. Tassanan Piyaaksornsak, Communication and Marketing Manager, Scania Siam Co., Ltd. together with Mr. Chumporn Kupipat, Assistant to Managing Director and Mrs. Krongthong Prombutra, Advisor to Marketing Department, Tira Thai E & S Co., Ltd. jointly delivered the first lot of 8 Scania trucks, series P 360 CB4x4HHZ from the total of 16 dedicated vehicles that are equipped with crane and drill bit to Provincial Electricity Authority (PEA) for using in the drilling tasks of electrical pole installation across the country. In addition, Mr. Peera Manwaja, Director of Production System Control Unit, PEA was the representative to accept these vehicles. 
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Mitr Phol Group is the First Thai Company to Receive World-Acclaimed Bonsucro Certification

July 22, 2016, 12:30 am
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Marking the firm’s commitment to sustainable value chain in sugar production
Mitr Phol Group is the first Thai company to receive the Bonsucro certification, making Thailand the world’s fifth country to be given the world benchmark for sustainability practices in sugar production from sugarcane.  The certification reinforces the company’s achievement in innovative ‘Mitr Phol ModernFarm’ agricultural management practices as well as marks a major step towards international sustainability standard development for Thai sugarcane production and agricultural sector.  
Mr.Krisda Monthienvichienchai, President and Chief Executive Officer, Mitr Phol Group, said that “The Bonsucro certification at Mitr Phol Park in Phu Kiew district, Chaiyaphum province, is truly a testament to our over 60 years of dedication to quality and great care in all aspects of agricultural industry, from farming and production procedures, environmental management, legal and regulatory compliance, as well as respect for human rights and labour standards. The practice is conducted based on Mitr Phol’s policy for creating a sustainable agricultural value chain, from sugarcane farming, sugar production, until product delivery to end consumer. The certification is another achievement index for our overall operational capability, a major progress from the recognition of Bonsucro Sustainability Award we received in 2015.”
     The “Mitr Phol ModernFarm” model, drawing inspiration from successful sugarcane farming management systems in Australia and has been implemented in Thailand by Mitr Phol Group for more than two years, sets a solid ground for the company to meet the eligibility requirements for the Bonsucro certification. The farming management innovation applies world-class concepts, knowledge and technology to the local environments to help cane farmers achieve higher productivity, keep operating costs down, reduce labor cost, preserve the environment, and strengthen the community in a sustainable manner. These operating procedures are simply in line with Bonsucro standards.
Moreover, the entire operation management practices of Mitr Phol sugar factory covering quality, environment and resource management also conform to Bonsucro’s sustainability standard. The practices not only improve the production capacity and efficiency in delivering products to customers, but also stand for Mitr Phol’s commitment to the improvement of product quality to meet the needs of international consumers and partners. Some of Mitr Phol’s first 7,000-tonne batch of Bonsucro-certified sugar will be supplied to International Refreshment (Thailand) Co., Ltd., the licensed bottler and distributor of PepsiCo, which also integrates sustainability standards in its operations. With Bonsucro certification, Mitr Phol’s leadership, as Thailand’s largest sugar producer and exporter and the world’s 5th largest, and growth opportunities are even enhanced.   
Mr. Somsak Chantra-ruangthong, Secretary of Office of the Cane and Sugar Board, added that, “The Bonsucro standard aims at balancing the economic, environmental and social impacts of sugar production for a sustainable development in the agricultural sector. The standard helps elevate the performance of sugarcane farming and sugar production procedures to an international standard, increasing Thai sugar product quality and its competitiveness in the global market and set a baseline for sustainable agriculture in Thailand, as well as bring a better quality of life to consumers and sugarcane farmers.”
The Bonsucro certification is another major driving force for businesses in every sector to improve their operating performance to reach an international standard as well as paves way for Thai sugarcane processing and sugar production industries to compete in the global market. Today, more and more multinational manufacturing companies impose improved sustainability standards across their entire supply chain and opt for sustainably produced raw materials. Being a Bonsucro-certified brand will strengthen Mitr Phol’s recognition among consumers making its products better received in both local and international markets.
In 2017, Mitr Phol Group plans to expand the attainment of the Bonsucro certification to 42,450 rai; 127,450 rai in 2018. The company targets to have the entire 400,000-rai achieve the certification by end of 2020.
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“All-star teams unveil artworks supporting Namjai for Refugees campaign”

July 23, 2016, 7:58 am
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BANGKOK, Thailand, July 23, 2016– Eight celebrities recently unveiled their inspired artistic endeavors to enthusiastic supporters in the latest chapter of the UN Refugee Agency (UNHCR) Namjai for Refugees campaign. The artwork showcase was part of a three-day UNHCR festival held on the first floor of Bangkok’s Siam Centre. From left; singer Saharat “Kong” Sangkapricha; actress/model Praya “Pu” Lundberg; Ruvendrini Menikdiwela, UNHCR Representative in Thailand;  bestselling songwriter Jakrawut “Van” Sawangpol;  renowned sitcom director Piyakarn “Mook” Budprasert; talented illustrator Pattarida “Pang” Prasarnthong”.
From left; singer Saharat “Kong” Sangkapricha; actress/model Praya “Pu” Lundberg; Ruvendrini Menikdiwela, UNHCR Representative in Thailand; Napat Trungtrajitkul, Digital Media Manager at Plan B Media Public Company Limited;bestselling songwriter Jakrawut “Van” Sawangpol; renowned sitcom director Piyakarn “Mook” Budprasert; talented illustrator Pattarida “Pang” Prasarnthong”.
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CIMB Thai Bank posts 1H2016 net profit of THB 367.2 million, 5.5% growth from last year due to net interest income growth and good control of expenses

July 21, 2016, 12:00 am
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Mr. Subhak Siwaraksa, President and Chief Executive Officer of CIMB Thai Bank PCL stated that  
according to the unaudited financial results for the six months ended 30 June 2016, CIMB Thai
group’s consolidated operating income rose by THB 409.5 million or 6.7% year-on-year (“YoY”) to
THB 6,487.9 million compared to 6M2015, underpinned by a 23.2% growth in net interest income
and offset by a 3.0% and 35.8% reduction in net fee and service income and other income
respectively. Pre-Provision Operating Profit increased 15.5% YoY to THB 2,998.2 million due to
better cost controls as operating expenses only rose 0.2% YoY. Net profit increased by THB 19.1
million or 5.5% YoY to THB 367.2 million, on the back of the improved operating income and better
cost management, partially offset by a 17.0% YoY increase in provisions in line with the slower
economic recovery.

On a YoY basis, net interest income increased by THB 918.5 million or 23.2%, mainly from loan expansion  and lower interest expenses while net fee and service income decreased by THB 22.9 million or 3.0%, due to lower loan syndication and loan related fees. Other operating income decreased by THB 486.1 million or 35.8% due to softer treasury businesses, partially moderated by higher gains on investment and other operating income.

Operating expenses grew slightly by THB 6.6 million or 0.2% due to higher employee expenses, partially offset by a decrease in premises and equipment expenses and taxes and duties. As a result of better cost management and increased income, the cost to income ratio decreased to 53.8% in 6M2016 compared to 57.3% in 6M2015.

Net Interest Margin (NIM) over earning assets stood at 3.79% in 6M2016, compared to 3.05% in 6M2015 as a result of more efficient funding cost management.

As at 30 June 2016, total gross loans (inclusive of loans guaranteed by other banks and loans to financial institutions) stood at THB 202.5 billion, marking an increase of 1.8% from 31 December 2015. Deposits (inclusive of Bill of Exchanges, Debentures and selected Structured Deposit Products) stood at THB 214.8 billion, decrease of 1.7% from THB 218.4 billion at the end of December 2015. The Modified Loan to Deposit Ratio was higher at 94.3% compare to 91.1% as at 31 December 2015.

The gross non-performing loans (“NPL”) stood at THB 8.8 billion, with an equivalent gross NPL ratio of 4.3%. This is an increase from 3.1% as at 31 December 2015 mainly arising from the slower repayment ability from a few corporate and SME accounts given the softer economic environment. CIMB Thai continues to exercise high credit risk underwriting standards and risk management policies. The Bank also focuses on improving productivity, monitoring collection and managing all accounts closely and effectively.

CIMB Thai Group’s loan loss coverage ratio decreased to 92.8% as at 30 June 2016 from 106.5% at the end of December 2015. As at 30 June 2016, our total provisions stood at THB 8.1 billion showing an excess of THB 3.2 billion over Bank of Thailand’s reserve requirements.

Total consolidated capital funds as at 30 June 2016 stood at THB 35.1 billion. BIS ratio stood at 15.1%, 10.9% of which comprised Tier-1-capital.
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สรุปผลการดำเนินงานงวด 6 เดือน 2559
งบการเงินรวม (ล้านบาท)



1H/2016
1H/2015
กำไรสุทธิ
367.2
348.2
รายได้ดอกเบี้ยสุทธิ
4,876
3,957
รายได้ค่าธรรมเนียม
850
891
เอ็นพีแอล (Gross NPL)


- จำนวน (ล้านบาท)
8,803
7,952
- เปอร์เซ็นต์ต่อสินเชื่อรวม
4.3%
3.9%
อัตราค่าเผื่อหนี้สงสัยจะสูญต่อเงินให้สินเชื่อด้อยคุณภาพ
92.8%
94.3%
NIM
3.79
3.05

About CIMB Thai Bank PCL
CIMB Thai Bank is a commercial bank registered in Thailand. It provides a wide variety of financial products and services to corporate, SME and retail customers.  It also offers financial advisory services to corporations, as well as mutual funds, insurances, including other products and services via its existing branch network.
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NESPRESSO REVEALS ICONIC CITIZ MACHINE HAS HAD A MODERN, CITY INSPIRED MAKEOVER

July 22, 2016, 12:00 am
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Fans of sleek style lines and sublime coffee are set to be delighted
by the refreshed CitiZ design
Iconic portioned coffee producer, Nespresso, has looked to the skylines of the world’s most loved cities to inspire the refreshed design of its equally iconic CitiZ machine range.
Since its launch in 2009, the CitiZ machine has been appreciated by premium coffee and design fans across the globe thanks to its simple interface, stunning design and consistently excellent coffee extraction. Now, advocates of the machine model will be thrilled to see the refreshed design with sleek, premium finishes that were inspired by iconic city landmarks.
Optimised for urban living, the refreshed CitiZ machine design will be the perfect accompaniment for any modern kitchen with its slim proportions and classic styling. Among the new design features is a new island base for the Aeroccino milk frother on the CitiZ&Milk model which means that less kitchen worktop space is used, perfect for those with confined spaces or in city dwellings. Premium finishes and an updated capsule container design add to the machine updates, ensuring that CitiZ will continue to be one of Nespresso’s most iconic machines and a ‘must have’ for any coffee lover.


The updated CitiZ design applies to both the classic CitiZ and CitiZ&Milk which includes an integrated Aeroccino milk frother. Both are available in a range of stunning colours to suit any kitchen setting:
  • Cherry red
  • Silver


With subtle references to city buildings and hints of retro minimalism, the original CitiZ range has a strong personality making it a classic in the Nespresso machine family. The updated design includes the user-friendly features that coffee aficionados have come to expect:
  • Two cup sizes: Espresso and Lungo - programmable with automatic flow stop
  • Fast heat-up time (25 seconds)
  • Automatic switch-off after 9 minutes
The newly designed NespressoCitiZ and CitiZ&Milk machines will be available from September 2016 , priced at 10,500 baht for CitiZ and 14,300 baht for CitiZ&Milk through orders from:


  • Nespresso boutiques, 1st Floor, Jewel Zone, Siam Paragon
  • 1800-019090 (Toll-free)
  • Online at www.nespresso.com or Mobile application Nesspresso

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 64 countries and has more than 12,000 employees. In 2015, it operated a global retail network of over 450 exclusive boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
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dtac CMO Sitthichoke unveiled new challenge to make dtac the number one digital brand with the best network and service in Thailand

July 25, 2016, 12:00 am
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July 25, 2016– dtac Chief Marketing Officer, Mr. Sitthichoke Nopchinabutr, today unveiled the company’s goal to become the number one digital brand in Thailand as data usage is rapidly growing. Marketing plays a key role in leading the organization towards its goal through 3 key strategies: 1. Revitalize brand image and work culture to reflect the identity of a digital organization. 2. Provider digital services that meet the needs of all market segments and 3. Develop relationship and partnership with local and global partners.
Mr. Sitthichoke Nopchinabutr, Chief Marketing Officer, Total Access Communication PLC said, “Today, mobile Internet has become an integral part of our every lives. As mobile Internet usage keeps growing, Thai people become more connected to the Internet. While voice usage declines, data consumption consistently grows, which gives dtac a communication channel to reach customers who use online content services. We must adjust our communication strategy and leverage this channel to meet the demand of today’s customers.”

In Q2 2016, dtac voice usage declined, while data usage increased to 60% from 58% in previous quarter. The smartphone penetration has also increased to 65% due to the growing popularity of 4G, attractive packages, and improved customer experience as a result of 4G network expansion. dtac currently has over 3.5 million 4G subscribers, increasing from 2.9 million in the previous quarter and aims to reach 6 million subscribers by the end of 2016.

Sitthichoke said, “Everybody at dtac understands our mission, which is to become the number one digital brand in Thailand. As the Marketing leader, I have an ambition to lead the organization to achieve our goal through these 3 strategies: 1. Revitalize brand image and work culture to reflect the identity of a digital organization. 2. Provider digital services that meet the needs of all market segments and 3. Develop relationship and partnership with local and global partners.

Firstly, to revitalize our brand image, we have determined the DNA of our employees after a reorganization that includes new blood executives and digital employees, to create a new organizational culture that disrupts the old ways of running the business for a better result (Be a Disruptor) on the basis of integrity and ethics. To achieve this goal, our employees require these 4 elements: 1. Courage to act and make a decision (Be Daring) 2. Think different to create a better thing (Think Differently) 3. Act Fast and 4. Passion to Win. All of our employees share the same goal - to serve our customers.

The second goal focuses on providing values and improving Internet experience for customers through digital services, such as dtac Music Infinite and other new applications to be continuously launched.

Lastly, our relationship and partnership with both local and global partners will focus on providing music and video streaming as well as digital learning and entertainment services that meet customer demands. We will also collaborate with leading gaming companies and enhance the relationship with our resellers to facilitate the distribution of products and services to our customers. 
As for the current market and the future of dtac, our focus will be on strengthening our brand image and improving our network in order to be the number one digital brand in Thailand. We will build customer trust through network improvement. According to a study, our customer satisfaction has increased with higher NPS scores in network quality and service although there are certain areas in which mobile usage needs to be improved. After dtac has rolled out Super 4G to cover all provinces in Thailand and increased the bandwidth on the 1800 MHz spectrum to 20 MHz (Single-Carrier Bandwidth)for Bangkok and vicinity, dtac will roll out 4G on the 2100 MHz spectrum to cover the whole country within the third quarter of 2016 to ensure that customers can enjoy seamless Internet experience and that the 4G network is able to support the growing Internet usage.
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TRISARA PHUKET OFFERS THAI RESIDENTS RATE FROM NOW UNTIL 31 OCTOBER 2016

July 28, 2016, 12:00 am
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Condé Nast Traveller, The Gallivanter's Guide, Oyster and TripAdvisor recently awarded luxury Phuket resort Trisara for excellence in hospitality and dining
Phuket, July 2016– Trisara Phuket, the islands’ No. 1 pool villa resort as named by TripAdvisor amongst other accolades, is offering Thai residents very special rates from Baht 21,200 net per night to experience its popular Ocean View Pool Rooms or Ocean View Pool Villas for two nights or more - from now until end of October 2016.
The above-mentioned rate includes daily breakfast, airport transfers and an upgrade to the next category based on availability. Guests booking the resort’s popular Ocean View Pool Villa are entitled to an additional Baht 3,000 resort credit per room per stay.
Amongst a variety of culinary highlights on offer, the all-new Seafood at Trisara is inspired by authentic Thai ‘Mama’ recipes passed through the generations, offered in a relaxed, ocean front setting. Savour Lon Poo, a famous Phuket crab dip with pork and coconut cream, served with crunchy vegetables and a secret Bilimbi fruit juice.
Trisara also offers a range of world-class diversions for the active. Immerse yourself into the world of martial arts, treat yourself to the region’s only six-hand massage or embark on a private cruise to Phang Nga Bay.
The resort’s DDEN (“Director’s Den”) is on hand to capture your holiday experiences in engaging photos and videos as well as innovative 360° virtual reality experiences with its team of professional producers and digital artists.
For more information or bookings, please call Trisara Phuket, tel.  66 (0) 76 310 100 or email reservations@trisara.com.
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Gentlemen Make Your Shopping List at Amarin Brand Sale: What Men Really Want Sale, Up To 70%

July 27, 2016, 12:00 am
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28th July to 5th August at the Event Hall, 1st floor of Amarin Plaza
Bangkok – Amarin Brand Sale exclusively invites gentlemen to refresh your total look with a mix and match of clothes, shoes and fashion items at the “Amarin Brand Sale: What Men Really Want Sale, Up To 70%” from 28th July to 5th August at the Event Hall, 1st floor of Amarin Plaza. Pick up leading fashion brands such as 4X4 MAN, Casualist, Khaki Bros, Banana Republic, Nixon, Oakley, Diesel, Hush Puppies, Jockey, Daniel Hechter, John Henry, Keen, Timex, Police, Spyder, MBT, Merrell, Rockport and Frank Custom. Enjoy discounts of up to 70% and a surprise of an additional 5% discount for Be Smart Member cardholders (terms as defined in accordance with the brand).

     Create your style with the best brand name fashions and update your look from head to toe, including a superb haircut for free with every spending of 4,000 THB (one bill per person, without collecting receipts). There has never been a better moment to become your coolest with a new look courtesy of The Three Brothers Barber Shop, one of the Top 5 men's hair stylists in Thailand. This fabulous offer is for 3 days only during 28th - 30th July. Offer is limited, so come as soon as possible!

You will also enjoy a fabulous chance to fly with a full Bangkok–Tokyo package with accommodations for 4 days and 3 nights, with the "Amarin Mid-Year Sale” campaign. Two prizes are available with two seats per prize (worth 60,000 baht).
     Prepare your shopping list and we’ll see you there at the “Amarin Brand Sale: What Men Really Want Sale, Up To 70%” by Amarin Plaza Shopping Center. For more information, check our page at https://www.facebook.com/AmarinBrandSale.AmarinPlazaor call 0-2650-4704
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