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Thailand’s Ministry of Industry to bring fashion industry to another level by developing “Innoneering Designers” to turn Thailand from an OED-based economy to an ODM-based economy, looking to compete in the Asian market.

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22 August 2016, Bangkok– The Ministry of Industry, in collaboration with Office of Small and Medium Enterprises Promotion, Department of Industry Promotion, and Thailand Textile Institute, is holding an international event on fashion design titled “International Fashion Co-Design: Ride the Power of Asia” to develop “innoneering designers” and enable Thai SMEs to have a global reach. The event aims at promoting a higher level of cooperation between enterprises and government organizations, as well as enabling enterprises in such industries as fashion, textile, apparel, leatherwear and footgear, jewelry and accessories – from SMEs, fashion brands and lifestyle brands to conglomerates – to produce higher-value fashion products and compete at the global market. Taking place on 22 – 23 August 2016 at Queen Sirikit National Convention Center (QSNCC), this event includes symposiums and workshops with both global and domestic icons in industrial design, as well as famous Thai designers, which will allow interested fashion designers, enterprises, and those who work in the industry to have a good chance to enhance their works. 
The event’s opening ceremony will be presided over by Dr. Atchaka Sibunruang, Minister of Industry, who will give an address on “Thailand’s Policy on Industrial Design” and the thought behind urging enterprises in manufacturing, fashion, textile and apparel, leatherwear and footgear, and jewelry and accessory industries to make a move to transform themselves – from Original Equipment Manufacturers (OEMs) to Original Design Manufacturers (ODMs) – in order to reach higher value markets. The Ministry looks to prepare Thai designers for the competition at larger scales through a designer-building scheme called “Innoneering Designers” – a combination of three major concepts: Design, Innovation, and Engineering – which should enable Thai enterprises to come up with outstanding products and compete in the global market.  
“It is clear that we are moving toward becoming Thailand 4.0 today, which will allow us to sustain prosperity in the 21st century when we make innovations – not commodity – based on our bio-diversity and cultural diversity unlike in the past. As fashion industry evolves around creativity and technology, coupled with the fact that Thailand has enjoyed competitive advantages due to its cultural diversity so far, what we have to do is develop the technology to add more value into our products. This can be achieved through active collaborations in multiple aspects and levels – between manufacturing and design sectors, between creativity and science, and within and across regions, for example. When these collaborations are achieved, they will lead to an advancement of the industry. Overall, they will set an important step for Thailand to become the hub of ASEAN industrial design,” noted Sibunruang. 
“Holding the International Fashion Co-design event under the concept ‘Ride the Power of Asia’ is therefore a huge call for the manufacturing sector and the creative sector to accelerate the structural transformation by developing any product together throughout the supply chain. This event consists of four major parts: (1) International Symposium, (2) Co-Design Workshop, (3) Creative-Meets-Investor, and (4) Design Supporter Exhibition. It is anticipated to bring a tremendous benefit to both Thai designers and entrepreneurs, allowing them to widen their horizons and learn brand-building techniques necessary for global branding. They will have a chance to learn more about new business models that focus on active collaborations through Co-Design, Co-Branding, Cross-Industry, and Cross-Culture activities under the Global Reach scheme. To be specific, entrepreneurs in the fashion industry will have a good opportunity to meet with different fashion people, including designers and businessmen whom they can talk business with during the Creative-Meets-Investor session,” she added.      
Apart from designers and entrepreneurs in industrial design from both inside and outside Thailand, this event also features symposiums and workshops with global fashion icons – including Simon Collins, the former Dean of Parsons School of Design, on the topic Multi-Culture Co-create: The Campaign Against Bad Design; Ornella Bignami, President of INTERCOLOR, on Global Supply Chain Co-Design: From Material to Product to Retail; Christina Morozzi, Director of Education, Instituto Marangoni School of Design Milano, on Design Management System: Multidisciplinary Enabling Creative Success; Jayne Esteve Cure, IFM (Institut Francais de la Mode), on New (Millennial) Fashion Consumer; and, Apisit Laistrooglai, Managing Director of Thailand Creative & Design Center (TCDC), on Design Infrastructure. Joining them are famous Thai designers who will give talks on Co-Branding – including Polpat Asavaprapha (ASAVA), Kraipob Pangsapa (Cotton USA), and Thaworn Kanokwaleewong (Bluepin Intertrade), and on ASEAN Co-Create (Indonesia-Malaysia-Thailand), Eric Choong and Wisharawish Akarasantisook from a famous Thai brand Wisharawish, and Sakjira Wiangkao from Baisri Creation.  
International Fashion Co-Design: Ride the Power of Asia is a good opportunity for both Thai designers and entrepreneurs to broaden their perspectives and seek advice from experts in investment and design to improve their performances and bring transformative changes to Thailand’s fashion and design industry in the future. This is part of the mission to successfully implement the government policy that is a key driver to encourage and sustain Thailand’s economic growth in the long run.
For more information, please call 093-2636111, or visit ‘International Fashion Co-Design’ Facebook fanpage or the website: http://www.thaitextile.org.

THE GRAND OPENING OF “BLUED LIVE”

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BLUED, the world‘s biggest gay community application.
Launched the “LIVE" Feature. Enabling the gay community to go “live” for the first time.
In photo: BLUED, the world’s leading gay community application that has the largest gay users worldwide led by Mr. Geng Le (3rd from left) CEO and founder together with Kuang Yalong (1st from right) Thailand Marketing Manager and Marut Prasertsri (1st from left) Thailand Marketing Specialist hosted a launch event, celebrating its new feature “BLUED LIVE” at Ballroom, SO Sofitel Bangkok Hotel.
Bangkok , 22th August 2016 - BLUED , the world’s largest online gay community app has host a launch event, celebrating its new feature “BLUED LIVE”. This feature is not only unique but also mark a significant beginning. BLUED with its BLUED LIVE feature is to be the first for-gay application that enable you to LIVE your daily lives, show your talents, and share your special moments or even sending and exchanging of gifts right through the application. On top of revealing a superb feature, BLUED has also exclusively announce its collaboration with JINLOE, producer of a mega hit gay series “ Make It Right”, in its co-production of BLUED’s 3 short film series which will be online starting from August 2016. The event ended with a mini- concert from Pete Pol” and a barrel of fun After Party. The event was filled with celebrities, superstars, social influencers and socialites, coming together in celebration for BLUED at Ballroom, SO Sofitel Bangkok Hotel.  

BLUED is the world’s leading gay community application that has the largest gay users worldwide. With its LIVE feature, BLUED is the first for-gay application that on top of allow users to find new friends anytime anywhere, it also allow users to livestream, sharing their moment together with their friends worldwide plus allowing sending and exchanging of gifts.
Mr. Geng Le CEO and founder of BLUED said “BLUED is beyond proud in introducing the new LIVE feature, which allow all of our users to livestream their lifestyles and share their talents to their friends all over the world. Creating and strengthening a true borderless friendship. With our users of over 27 million worldwide, we are certain that we can create a loving gay community filled with friendship and creativity.”
The event also exclusively present one of its short films, under its collaboration with the mega hit series producer JINLOE, “The Right Man " Prae... Chan Rak," (Because.. I love)”The series has been on-aired since mid of August 2016 and more are to come throughout the year. For the series, “The Right Man” the feedback has been magnificent with its views over 100,000 views within just short 2 weeks. The series has also been overwhelming with appraisal as it has put on a spotlight on the love of a mother and her gay sons. You can stay tune to this series and more to come from BLUED via BLUED Channel on YouTube.
Throughout the events, attendees had fun participating with activities and experience using BLUED and its LIVE feature together with male models. The event ended the night with mini concert from leading gay singer “Pete Pol” whom sing wonderful ballads in mix with fast beat songs to shake up the dance floor which then continues on to the After Party.

About BLUED
BLUED is an online gay community app with the largest number of user worldwide. With its aim to “Enablng gay all over the world to enjoy an excellence of life”, BLUED is committed to continuously develop and improve its products, services and activities dedicated to the gay society for all time.  

Follow BLUED and its recent updates at  www.facebook.com/bluedthailand
And download its application for free at
Android: https://goo.gl/f3wSXC

Mercedes-Benz reaffirms Its Reigning Status in Premium Automobile Market with 4 Dream Car Models launched at “Star Fest 2016”

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Mercedes-Benz (Thailand) Limited underlined its premium automotive leadership with “Star Fest 2016”, launching four new models in the Dream Car category, namely The new SLC 300 AMG Dynamic– a new and agile roadster, Mercedes-AMG SLC 43– the latest two-seater compact roadster by AMG, The new generation SL 400– a refreshed version of the legendary luxury roadster, and The new S 500 Cabriolet– the “S-Class Style” four-seater roadster. Exclusive offers are available from 23 to 28 August 2016 at  CentralWorld, Central Court Zone, Eden and Atrium, Fl.1.
“We proudly present ‘Stat Fest 2016’ in the third quarter of the year as Mercedes-Benz reinforces that we never stop offering ‘The Best’ to customers today and tomorrow.  As always, our new products, reflecting ‘Fascination’ and ‘Perfection’ brand values, are grounded on the endless needs of customers. This marvelous auto exhibition under the concept of ‘Unleash Your Senses’ welcomes all visitors with four astoundingly new models in the Dream Car category. These four latest models will fulfill the desires of our customers who love a sporty driving style,” said Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited.
“Star Fest 2016 features the debut of four Dream Car models, the highest number ever for us in Thailand. The four new models comprise The new SLC 300 AMG Dynamic – a new and agile roadster, Mercedes-AMG SLC 43 – the latest two-seater compact roadster by AMG, The new generation SL 400 – a refreshed version of the legendary luxury roadster, and The new S 500 Cabriolet – the “S-Class Style”    four-seater roadster. Customers are invited to have a closer look at these models and can also visit 31 authorized dealers located Thailand-wide for further information,” added Mr. Frank Steinacher,  Vice-President of Sales and Marketing of Mercedes-Benz (Thailand) Limited.
The new SLC 300 AMG Dynamic
The new SLC, renamed from the SLK, is the archetypal compact roadster with significantly optimized technology and an enhanced look. For two decades, the SLK has been loved by customers and more than 670,000 units have been delivered worldwide. As a part of the facelift, designers of Mercedes-Benz have further honed a sporty look of the new SLC with a long bonnet as well as a passenger compartment that is set back to match with a short rear. The silhouette is defined by the gently rising beltline and the sweeping curve of the roof. Furthermore, the powerfully moulded wheel arches and chrome ventilation grilles in the front wing also back the car’s stunning look and feel. The cabin and trailblazing technologies used with this premium compact roadster also reflect the sense of luxuriousness.
The exterior design of the SLC 300 AMG Dynamic is grounded on the Sensual Purity design concept with powerful proportions and dynamically styled contours. It grabs attention and satisfies the desire for speed with a standard diamond radiator grille and a centrally located Mercedes-Benz Star, a distinctive sports suspension set with a 10 mm lower chassis, a twin integral tailpipe, ventilated disc brakes on the front with Mercedes-Benz Star on front calipers, and 18-inch AMG multispoke alloy wheels. The preinstalled hard-top electrohydraulic roof can be opened or closed even when the car is cruising at up to 40 km/h. For the ultimate joy, anti-reflector wing mirrors and rear-view mirror are standard as well as       class-leading lighting technologies including the LED Intelligent Light System headlamps with ALS (Active Light System), Cornering Light, and Adaptive Highbeam Assist.
With sport seats with Nappa leather upholstery, the interior of the SLC 300 AMG Dynamic exudes luxury with the finest materials. Every seat is electronically adjustable with memory function and seat warmer system. Other notable highlights to impress everyone on board include an analog clock on the dash, a flattened bottom multifunction sport steering wheel, stainless doorsills engraved with phosphoric Mercedes-Benz Stars, and the AIRGUIDE plexiglass windshields. For personalization, the Ambient Lighting system comes with three tones of light to match different driving scenarios. On multimedia and navigation, Mercedes-Benz presents the MB Audio 20 radio/CD system with a controller, a smartphone/ mobile phone connecting hub, and a navigation system supporting memory expansion with an SD Card.
The SLC 300 AMG Dynamic uses a 4-cylinder in-line petrol turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 1,991 CC and it gives 245 HP at 5,500 RPM with highest rated torque at 370 Nm at 1,300 to 4,000 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 5.8 seconds.


The new SLC 300 AMG Dynamic is priced at 3,990,000 Baht
The myStar Special financing program offers a monthly installment at 39,400 Baht (less than 1% of the car price)


Mercedes-AMG SLC 43
This compact, innovative sport roadster co-manufactured by AMG gives a solid, powerful driving experience. It is the first V6 car manufactured at the home of AMG in Affalterbach, Germany.
The exterior of the Mercedes-AMG SLC 43 follows the design axiom of the SLC family with a standard diamond radiator grille and a centrally located         Mercedes-Benz Star, a 4 pipe look twin integral tailpipe, ventilated disc brakes on the front, a preinstalled hard-top electrohydraulic roof that can be opened or closed even when the car is cruising at up to 40 km/h, anti-reflector wing mirrors and rear-view mirror, as well as class-leading lighting technologies including the LED Intelligent Light System headlamps with ALS (Active Light System), Cornering Light, and Adaptive Highbeam Assist. The sense of sportiness is maximized with the preinstalled AMG bodystyling kit at aprons, a spoiler on the rear hood, AMG branding on calipers, and 18-inch AMG 10-spoke light alloy wheels.
The interiorofthe Mercedes-AMG SLC 43 resembles the new SLC 300 AMG Dynamic with electronically adjustable Nappa sport seats plus memory function and seat warmer system as well as an analog clock on the dash. For agile cornering and authentic feedback, a flattened bottom, speed-sensitive, and multifunction sport steering wheel with a permanent, direct transmission ratio of 15.5:1 is also standard equipment. Other notable equipment includes the AIRGUIDE plexiglass windshields, the Ambient Lighting system with three tones of light, and the Harman Kardon® Logic 7® Surround Sound system compatible with Apple CarPlay™.
Technologies and safety systems on board the new SLC 300 AMG Dynamic and the Mercedes-AMG SLC 43 are aluminium-coated roll cage, PRE-SAFE®, Electronic Stability Program - ESP®, ADAPTIVE BRAKE with HOLD Function and Hill-start Assist, Adaptive Brake Lights, Anti-lock braking system (ABS), ATTENTION ASSIST, Cruise Control with SPEEDTRONIC, ASSYST Service interval indicator, tire pressure monitoring system, and PARKTRONIC with ACTIVE Parking Assist and reversing camera. Moreover, both of these premium compact roadster models feature the intelligent DYNAMIC SELECT system which can adjust the vehicle characteristics at the driver's behest with just a touch on the switch. The system features five different modes, namely Eco (for fuel conservation), Individual (for driver’s own personalization), Comfort (for a relaxed driving experience), as well as Sport and Sport+ (for performance and excitement).
Aside from the DYNAMIC SELECT, the driver of the Mercedes-AMG SLC 43 has the option to press the "M" button to switch to manual mode, in which gearshifts are executed exclusively using the shift paddles on the steering wheel. Further personalization of the driving dynamics is possible with the ESP® button, which offers a choice of three control strategies:
  • ESP®"ON": early system intervention without adversely affecting the sporty character
  • ESP® "SPORT HANDLING MODE": late system intervention for a sporty driving style
  • ESP®"OFF": system deactivated for an extremely sporty driving style on closed racing circuits
The Mercedes-AMG SLC 43 uses a V6 bi-turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 2,996 CC and it gives 367 HP at 5,500 to 6,000 RPM with highest rated torque at 520 Nm at 2,000 to 4,200 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 4.7 seconds.
The Mercedes-AMG SLC 43 is priced at 4,990,000 Baht.
The new generation SL 400
The SL-Class is a legendary series from Mercedes-Benz and the new SL 400 is a perfect combination of an elegant roadster and a dynamic coupé. It features a host of significantly enhanced technical and visual features, particularly the all-new front-end design. The steeply raked radiator grille is deeply influenced by the classic 300 SL Panamericana racing car. The grille extends downward and matches with two powerdomes on the bonnet, thus creating a completely individual "face" for the SL within the Mercedes-Benz model range. With the new generation SL 400, Mercedes-Benz for the first time has implemented an all-aluminium bodyshell as part of large-scale series production. It is 110 kg lighter than a car produced by steel technology. The aluminium structure is not only lighter, but also superior in terms of rigidity, safety and comfort.
The Mercedes-Benz SL has always been athletic and aesthetic at the same time. The exterior catches the eye with a chrome diamond radiator grille with a centrally-located Mercedes-Benz Star, a sport suspension which lowers body height by        10 mm, a twin integral tailpipe, ventilated disc brakes on the front with         Mercedes-Benz branding on front calipers. It features 19-inch, 7 twin spoke alloy wheels by AMG, MAGIC SKY CONTROL panoramic glass roof technology,           anti-reflector wing mirrors and rear-view mirror, and LED headlamps with the LED Intelligent Light System, ALS (Active Light System), Cornering Light, and Adaptive Highbeam Assist.
Sportiness and elegance are core philosophies for the interiorof the new generation SL 400. It is equipped with electronically adjustable Nappa sport seats plus memory function and seat warmer system, an analog clock on the dash, a flattened bottom multifunction sport steering wheel, sport acceleration and brake pedals, stainless doorsills engraved with phosphoric Mercedes-Benz Stars, the       3-tones Ambient Lighting system, a media interface with COMAND Online and a     6-disk DVD changer, the Harman Kardon® Logic 7® Surround Sound system compatible with Apple CarPlay™, Bluetooth connectivity, and a navigation system.
Technologies and safety systems for the new generation SL 400 are PRE-SAFE®, Electronic Stability Program - ESP®, ADAPTIVE BRAKE with HOLD Function and Hill-start Assist, Adaptive Brake Lights, Anti-lock braking system (ABS), ATTENTION ASSIST, Cruise Control with SPEEDTRONIC, ASSYST Service interval indicator, tire pressure monitoring system, and PARKTRONIC with ACTIVE Parking Assist and reversing camera.
The new generation SL 400 uses a V6 bi-turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 2,996 CC and it gives 367 HP at 5,500 to 6,000 RPM with highest rated torque at 500 Nm at 2,000 to 4,200 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 4.9 seconds.
The new generation SL 400 is priced at 9,490,000 Baht.
The new S 500 Cabriolet
The new S 500 Cabriolet is the sixth variant of the current S-Class family and the first open-top luxury four-seater from Mercedes-Benz since 1971. It offers the distinctive design of the S-Class and a sporty performance of a sport coupe. The new S-Class Cabriolet is exceptionally rigid with aluminium bodyshell and the rear floor. This completely new body construction, used for the first time in           Mercedes-Benz’s history, means the bodyshell weight of the new S 500 Cabriolet is the same as the previously launched S-Class Coupé. A three-layer acoustic soft top comes as standard and the level of leaked noise in the cabin is among the lowest as the outer fabric cover incorporates a butyl layer to reduce noise. The switch in the center console can be used to open and close the soft top up to a speed of 60 km/h. Opening and closing take around 20 seconds. Attention to detail is also evident in the luggage compartment: when the soft top is opened, it folds away into part of the luggage compartment. The soft top is separated from the remaining luggage compartment space by means of an electrically operated retractable cover and a luggage compartment partition. With the electronic key, opening and closing the roof is also possible from outside the vehicle. The soft top roof of the S 500 Cabriolet is available in four appealing colors - black, dark blue, beige, and dark red.
The exterior of the new S 500 Cabriolet features a chrome diamond radiator grille with a Mercedes-Benz Star at the center, large air intakes in the middle and at the sides, with a chrome trim on the front apron for sportiness. The side design of the new S 500 Cabriolet presents a thrilling dynamic coupé-style profile when the soft top is closed. Features of the side design include a low greenhouse and the dropping line of the side wall descending towards the rear. Further appointments include a twin integral tailpipe, ventilated disc brakes, 19-inch, 5 twin spoke sport alloy wheel from AMG, and sophisticatedly designed LED headlamp decorated with crystals from Swarovski as well as other advanced lighting innovations such as Intelligent Light System, ALS – Active Light System, Cornering Light, and Adaptive Highbeam Assist. The AMG bodystyling kit for aprons and side skirts are preinstalled for this flagship cabriolet model.
The interior of the new S 500 Cabriolet boasts a luxuriously sporty design idiom and fine materials, conjuring an exceptionally classy interior setting. The design Exclusive Package comes with Nappa seats and diamond design pattern on the upholstery.  Class and style can also be noticed through leather-covered central console and door panels, a seven-color Ambient Lighting system, sport acceleration and brake pedals, and stainless doorsills engraved with phosphoric Mercedes-Benz Stars. Notable highlights of this new member of the S-Class family are the THERMOTRONIC temperature control system, the AIRSCARF neck-level heating system, and the AIR BALANCE package for a pleasing atmosphere. The sport multifunction steering wheel is standard as well as the COMAND Online audio system, the Burmester® high-end 3D surround sound system with 23 speakers, Bluetooth connectivity, and a navigation system.
Technologies and safety systems for the new S 500 Cabriolet are PRE-SAFE®, Electronic Stability Program - ESP®, ADAPTIVE BRAKE with HOLD Function and Hill-start Assist, Adaptive Brake Lights, Anti-lock braking system (ABS), ATTENTION ASSIST, Cruise Control with SPEEDTRONIC, ASSYST Service interval indicator, tire pressure monitoring system, and PARKTRONIC with ACTIVE Parking Assist. Exclusive innovations cover the MAGIC VISION CONTROL automatic wipers – driving vision can be enhanced with wiper arms that intelligently release water from the tip to thoroughly clean the windscreen, and the Night View Assist Plus – an infrared-based safety system allowing the driver to see surroundings at night as it works in sync with 360cameras and infrared sensors around the vehicle.  
The new S 500 Cabriolet uses a V8 bi-turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 4,663 CC and it gives 455 HP at 5,250 to 5,500 RPM with highest rated torque at 700 Nm at 1,800 to 3,500 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 4.6 seconds.
The new S 500 Cabriole is priced at 16,290,000 Baht.

Madam Explorer # Ying Thiew Ying Young Public Relations Campaign to promote travel for females aged 50++ market at Lone Island, Tambol Rawai, Phuket province

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Royal Orchid Plus, Thai Airways International Public Company Limited partners with the Tourism Authority of Thailand (TAT), Thai Smile, www.HotelsThailand.com and Always Forever Young Magazine in organizing an exclusive trip for celebrities and media representatives to have an elegant yacht sailing experience in the Andaman Sea.  The event will launch a travel campaign for females aged 50 and over with Madam Explorer #Ying Thiew Ying Young 
Miss Jittima Udayachalerm, Director, Royal Orchid Plus Business Unit said, “Female travelers are a large and growing segment of leisure travel, each segment having varying preferences and interests during their travels. THAI’s Royal Orchid Plus, has a significant membership segment of women 50 years and older who have high purchasing power, are independent and seek travel experiences that are enriching on many personal levels.  Madam Explorer is the result of our insights into the behavior and preferences of a singular segment of Royal Orchid Plus members. We have partnered the Tourism Authority of Thailand, Thai Smile, HotelsThailand.com and Always Forever Young Magazine to create the Madam Explorer # Ying Thiew Ying Young Campaign to promote travel in Thailand, uniquely tailored for women.
     The Royal Orchid Plus website thaiairways.com/rop will feature all campaign elements until 31 October this year while MadamExplorer.com website is the primary reference source with support by social media channels such as Facebook and Line
     We welcome all women in this age group who are Royal Orchid Plus members, and encourage all those not already a member to join the program, to enjoy all the special offers and activities that are unique to Madam Explorer.”  
Mrs. Juthaporn Rerngronasa, Deputy Governor for International Marketing Europe, Africa, Middle East and Americas, TAT said, “Female travellers are a very big and high-quality market.  TAT has constantly promoted the female travelling market.  Madam Explorer # Ying Thiew Ying Young is a campaign that focuses on females aged 50 to 65 years old.  Currently, there are about 6.5 million females in this segment.  Most of them are in management and are business owners.  They are still active, enjoy their lives and are keen to learn new things.  Moreover, they like to travel and join activities that enrich their lives.  More importantly, they have high purchasing power, high potential for travelling, and live their lives the way they want.  Females aged 50 and above are a high quality niche market that can serve the overall strategic female travellers marketing plan that TAT isimplementing. The Madam Explorer # Ying Thiew Ying Young Campaign will help to stimulate travel on weekdays because this group of women has the freedom to travel without any time restrictions.” 
Activities in Madam Explorer # Ying Thiew Ying Young are as follows:-
  1. Travelling promotion for all Madam Explorers with special Privilege Hotel Deals from 30 luxurious hotels in popular Thai towns.
For reservations, please visit www.MadamExplorer.com anytime before the end of October this year.
  1. Enjoy games on Facebook: Madam Explorer #Ying Thiew Ying Young
  2. Vote on activities to search for the trip that Madam Explorers would like to take and win many prizes from the campaign.
The project organizers have partnered with Always Forever Young Magazine in conducting a survey of females aged 50 years old and above.  We found that their 10 most favorite trip styles are as follows:
  1. Gourmet Trip
  2. Floating Market Tour
  3. Temple Tour
  4. Meditation Tour
  5. Beach & Island Tour
  6. Health & Wellness Trip
  7. OTOP Village Tour
  8. Agro Tourism
  9. Village Tourism
  10. Eco-Soft Adventure

P.P. Siam Latex Invests 300 Million Baht in “Attraction Marketing” Introducing “RubberLand”, the First Edutainment Museum on the Subject of Rubber in Asia, with an Aim to Elevate and Add Value to Thai Rubber Products in the Global Market

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P.P. Siam Latex Company Limited, a leading high-quality latex bedding product manufacturer and distributor in Thailand, invests 300 million baht to introduce “RubberLand”, the first Edutainment Museum on the subject of rubber in Asia, which will be a new destination for Thais and foreigners, with an aim to improve the image of Thai rubber products in the global market. Free admission to RubberLand is offered for Thais from today to September 30, 2016. RubberLand is located in Central Pattaya.
Mr. Thanayuth Thongchindavong, Managing Director of P.P. Siam Latex Company Limited, said, “P.P. Siam Latex is a leading high-quality rubber product manufacturer and distributor in Thailand. We distribute premium quality mattresses and pillows made from 100% Thai natural latex. Most of our customers are foreigners. After we have become an established name in rubber overseas, we have an idea to take our rubber business to another level. Today, to succeed in business and to leverage the professionalism, it is not enough to focus intensively on selling – you also need to educate consumers and create positive experience. This is why we came up with RubberLand. The museum will not only benefit our business, but also help the national economy and Thailand’s tourism.”
    The introduction of “RubberLand” is a new marketing strategy to improve brand image and add business advantages by offering a new experience and creating exclusive content through “Attraction Marketing”. Mr. Thanayuth said that today, it is not enough to offer traditional products and services. Consumers today look for content and experience, and brands have to create awareness and confidence in their products. Since the company’s main customers are foreigners, who come to Thailand to travel and shop, the company has the idea to create a destination where they can learn about rubber.
   

“We are confident that RubberLand will not only reaffirm the status of P.P. Siam Latex as the leader in the rubber industry, but also help the national economy and Thailand’s tourism, as well as educate people about Thai rubber products. The destination will also boost tourism in Pattaya and Thailand,” said Mr. Thanayuth.
Dhwat Sommanobhat, marketing director, added, “Our main products are premium quality mattresses and pillows made from 100% Thai natural latex, designed to support the body and minimize dust. Most of our customers are foreigners, especially the Chinese, who trust the quality of our products and our services. In 2015, the company’s revenue was 1.2 billion baht, and grew by 30%. In the future, the company plans to reach out to Thai consumers more.”
RubberLand is the first and only Edutainment Museum on the subject of rubber in Asia. It will be an edutainment destination for everyone in the family, with education and entertainment. Visitors can learn through multimedia and 3D Project Mapping. About 80% of the RubberLand’s space is dedicated to be a creative edutainment rubber museum, while the remaining 20% is where visitors can shop for rubber bedding products and other souvenirs.
“The launch of RubberLand will provide a learning opportunity for everyone. Here, they can learn more about Thai rubber, and this will become a popular destination in Pattaya. To celebrate the launch of RubberLand, free admission is offered to Thai citizens from today until September 30, 2016.”
RubberLand covers an area of 4,400 square meters, located in Central Pattaya on Sukhumvit Road. It is conceptualized as a creative museum and learning center that brings together all the wonders of "RUBBER" through edutainment tools such as 3D projection mapping, and creative decorated elements which reflect Thai way of life, agriculture, and wisdom. It is divided into two main zones. The learning zone includes The Plantation, The Factory, Rubber in LifeZone and Rubber Fantasy Zone. The second zone is a shopping zone selling rubber products and souvenirs.
RubberLand is now open. Admission fees for Thai citizens and expats, are 100 baht for adults and 60 baht for children with height between 90-135 cm. Admission fees for foreigners, 200 baht for adults and 100 baht for children with height between 90-135 cm. Seniors (60 years old and above) and children under 90cm receive free admission. Free admission is offered to Thai citizens from today until September 30, 2016.

dtac makes new digital disruption to deliver endless digital experiences by introducing “dInfinite” digital service flagship store, rising to be No. 1 digital brand in Thailand

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August 25, 2016- dtac introduces “dInfinite”, a digital service flagship store that change old perceptions of digital lifestyle by revealing new endless world of tech-savvy space where enjoyment in digital lifestyle doesn’t seem to end. With its concept of dInfinite, the endless digital experiences, the new digital service flagship store embraces digital generation with an extensively digitized ambience of five exclusive zones packed with unmatched convenience, speed and hands-on experience of the latest smartphones and digital gadgets. As the first-ever change of its kind in Thailand, dInfinite on the fourth floor of Siam Paragon Department Store will spawn the endless digital experiences with successive openings in other locations nationwide to bring its total to 19 by year 2017—a 240-million-baht investment by dtac en route to become the No 1 digital brand in Thailand.
Mr. Lars Norling, CEO of Total Access Communication PLC or dtac,said, “dtac aspires and commits to be the No.1 digital brand in Thailand with an all-inclusive endeavor covering customer services, mobile network and customer privileges to create unmatched experiences for dtac customers. Today we’re making a digital disruption by introducing dInfinite digital service flagship store, enhancing our services to new heights and reaffirm our vision to be consumers’ No.1 digital brand in Thailand. dInfinite digital service flagship store differentiates itself from general dtac service centers by integrating a new store concept that embraces all aspects of digital lifestyle. With an investment of 240 million baht, we’re opening dInfinite digital service flagship store at Siam Paragon Department Store as the inaugural location and will expand the endless digital experiences of dInfinite with successive openings to reach a total of 19 by year 2017.”
dInfinite presents a new digital service flagship store under the concept of “The endless digital experiences”. As a highlight, the interior was designed by world-class interior designer, Mr. David J. Mayer of Whitespace Ltd. who have previously created brand experience environments for iStudio stores around the world. His work on dInfinite design stays true to the dtac brand character, combining the brand’s blue color with light-colored timber to create an overall cozy ambience. High-gloss wallpapers give a contemporary touch to the décor and also enhance the venue with a mood of digitization in detail. dtac customers can enjoy homey comfort of a place and completely blessed with digital lifestyle environments and cutting-edge services from dtac staffs as well as advanced innovations and technologies surrounded.

“At dInfinite digital service flagship store, dtac has taken customer services to new heights in order to deliver the endless digital experiences in five exclusive zones: Speedy Queue, Knowledge Table, Smart Table, e-Brochure Wall and Experience Corner. Customers can enjoy convenient services, get hands-on experience and make a purchase, or seek advice and expect quick after-sales service from well-trained staffs and fulfill the ambience with happiness and highly satisfaction. This renovation is an intrinsic move we’re taking to truly become the No. 1 digital brand in Thailand,” Mr. Lars Norling added.
dInfinite digital service flagship store features five tech-savvy zones that together deliver the endless digital experiences:
  1. Speedy Queue delights digital generations with greater convenience and speed of a new queue management system. dtac customers can have their request processed anywhere in the dInfinite digital service flagship store. Online queuing is also enabled exclusively for dtac customers, allowing them to get in the queue even before stepping into the store. This unique queuing system is accessible through “Queue Service” on dtac app, which is downloadable free of charge on App Store and Google Play.
  2. Knowledge Table offers a full load of entertainment experiences digitally live-streamed via dtac Music Infinite and Primetime apps to big-screen tablets, including iPad and Samsung. For easy access to favorite digital experiences, instantaneous online shopping experience complete with home delivery service, and customer enquiries, dtac community service is also included here.
  3. Smart Table lets dtac customers be the first to get hands-on experience of new devices with demo units available for all types and models together with displaying the best value deals from dtac. Easy access to product specifications is also enabled on Smart Table’s multimedia screen to ensure that customers get the most up-to-date product information.
  4. e-Brochure Wall is an easy alternative to address all digital lifestyle preferences of dtac customers. They can choose the right promotion for themselves from the most up-to-date list and details on the touchscreen of e-Brochure Wall that responds real time to all requests of dtac customers. They can also scan a QR code to receive an interested piece information via email or SMS instantly, which is friendly to the environment.
  5. Experience Corner keeps customers abreast of the latest trends with a showcase of cool gadgets and accessories that digital generations must not miss, including drones, Star Wars and health gadgets. They are also available for hands-on experiences to keep dtac customers digitally savvy at all times.
As a special offer, customers who complete any transactions at dInfinite digital service flagship store between 25 and 31 August 2016 will receive a special discount of 15% on KOAN gadgets.Discover the endless digital experiences in the new, full-fledged digital space of the first dInfinite digital service flagship store today on the fourth floor of Siam Paragon Department Store.

Recruitment Startup Jobnisit Changes Name to WorkVenture

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Thailand’s fastest growing online recruitment platform, Jobnisit, is now operating under the new name WorkVenture.

Surging demand for a link between companies and young talent allowed Jobnisit to quickly conquer the graduate recruitment market. However, to accommodate their exponential growth outside graduate recruitment and eventual Asian expansion, the name Jobnisit set strategic limitations.

The new name, WorkVenture, better reflects the website’s growing candidate base which now ranges past fresh graduates all the way to middle management. It also endeavors to encapsulate the excitement involved with finding and growing a fulfilling career.

The company was founded in 2014 by a team of young entrepreneurs with a pioneering vision to fix Thailand’s dated recruitment model which had difficulties in quickly locating and retaining staff. To connect talent with opportunity on a large scale, the team designed the first semantic matching algorithm to be used in Asia’s recruitment process. Built-in house, the algorithm assesses big data to match and recommend candidates with jobs that suit their skills and work experience.

“We’re looking at the growth strategies of Google and Apple. Our focus is on building a premium product for leading companies in Asia by redefining the essence of online recruitment in the 21st century.” Mr Jens Pold, CEO, WorkVenture.

Presently, WorkVenture helps recruit young professionals for over 600 top companies; notably Microsoft, Kasikornbank, Louis Vuitton, Colgate Palmolive, Booking.com, Mitr Phol and Grab. Within the past 12 months, over 2 million local and international candidates have used WorkVenture to search and apply for their next career opportunity. To accommodate this demand, the company’s team of 30 recently relocated to Major Tower at Thong Lor and will double their team by the end of this year.

The name is not the only thing changing in the company. They plan to expand regionally into the Chinese, Singaporean and Indonesian markets as well as release a new mobile application and features not yet seen in South East Asia.

For more information please contact:
Thirapha (Nitti) Srisinghaprapha
Director of Strategy & Client Relations

Email: nitti@workventure.com



Brief Background on WorkVenture

WorkVenture is an innovative online recruitment platform helping multinational and leading companies in Thailand to attract and hire skilled young professionals aged up to 35.

Our recruiting and employer branding solutions help forward-thinking companies and start-ups reduce recruiting costs, lower employee turnover rates and drive revenue.

Our mission is to change the ways companies and young professionals connect in the 21st century by delivering a superior range of innovative recruiting services.

Our key advantage is our semantic algorithm which assesses big data to match and recommend candidates with jobs that suit their skills and work experience.

“sloggi” Organized “Fashioned to Move” Event. Celebrities were Invited to join Physical Activity and Show Off Beautiful Curves in Latest Lingerie

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Srocha Zbinden, Commercial Director of Triumph International (Thailand) Company Limited, which imports sloggi garments, launched the Fashioned to Move event especially for active and health-conscious women. Held at the EMQUARTIER’s Water Garden, it provided a forum for female sports lovers to demonstrate the impressive quality of sloggi innerwear.




     Fun-filled right from the start, this event with popular actress Sushar “Aom” Manaying, showed off her DIY skills in her old but cool T-shirt. Her choice of clothes were perfect for working out. Though petite, Aom is active and agile. At the event, she eagerly shared her self-care tips with all other participants. Then Sean Jindachot came onstage to flaunt his footwork and powerful punches. The event was crowded with shapely celebs and bloggers such as Rusrin Jumsai Na Ayudhya, Pannita Snidvongs na Ayudhaya, Pawornwan Verapuchong, Melanie Sirachindabhirom, Kunjanita Kunjara na Ayudhya, Tanyawan Devahastin, Natprapa Choonhavan, Natmada Choonhavan, Nattacha Hosajakul, Chidchanok Hosajakul, Kamolrat Tengrungroj, Pim-on Mokkhasmit and Sononui-Phitchakorn Keira Balla.

Special Promotion Discounts on Triumph products will be up to 70% at six Triumph shops

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Srocha Zbinden, Commercial Director of Triumph International (Thailand) Company Limited or the distributor of Triumph lingerie, has announced Clearance Sale. Discounts on Triumph products will be up to 70% at six Triumph shops between september 1st-11th, 2016. In Bangkok, Clearance Sale is available at Triumph shops in Amarin Plaza, Big C Rajdamri, CentralPlaza Grand Rama IX, and Future Park Rangsit. In Pattaya, customers can enjoy the Clearance Sale at Triumph shops in Central Pattaya and Royal Garden Pattaya.

Analytics skills demand propels record SAS® Certification growth University students, global workers clamor for industry-standard credentials; SAS offers a range of learning options

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     Bangkok - With analytics and data science careers exploding, it’s no wonder SAS® Certified applicants have a leg up in a highly competitive job market. In fact, a massive study of 54 million employee profiles on PayScale.com recently pegged knowledge of SAS as the No. 1 career skill translating into salary bumps. To seize the opportunity, workers worldwide are pursuing SAS certifications in record numbers. Launched in 1999 to validate SAS skills and knowledge, the SAS Global Certification program has seen certifications double in just three and a half years. SAS issued the 100,000th credential in July.  

SAS has long been the standard for industries like banking and pharma; today, demand for SAS skills spans all industries. Aran Canes holds three SAS certifications, and has transferred his skills from the US government to state government to the health care industry. At a state Medicaid office, Canes used SAS Analytics to increase the quality of care for Medicaid recipients. He now works as a senior analytic consultant for a major health insurer, using SAS to improve the overall health and well-being of pharmacy customers.

“Earning SAS Certification has helped me immensely in my career,” said Canes. “I’ve presented at conferences and lectured at universities on a variety of analytics topics. Most importantly, I have a job which satisfies my intellectual curiosity and pays the bills for my family.” Five consecutive years of double-digit growth in SAS Certifications has been largely fueled by international workers and university students. More than half of credentials have been awarded in 107countries outside the US. Approximately one-third of SAS exam takers were college students.

With SAS in place at more than 80,000 business, government and university sites around the World, opportunities abound for students entering the workforce with a SAS Certification. “The next generation of SAS experts is hitting the job market at the perfect time,” said Sean O’Brien, Vice President of Education and Training at SAS. “A SAS Certification assures employers of superior analytics talent. They know they’re hiring someone who can turn large amounts of complex data into insights to transform the organization.”
Take a SAS Certification exam for just $100
SAS offers credentials in high-demand areas such as advanced analytics, data management and business intelligence. To celebrate the 100,000th credential awarded, SAS is offering exams for just $100 between Aug. 1 and Sept. 18, subject to official rules and guidelines.
Get on the road to SAS certification
The SAS Global Certification program offers a wide variety of SAS training options to help people reach career goals.But there are many ways people can learn SAS, including some no-cost options. SAS University Edition provides free access to SAS software quickly and easily for anyone to learn quantitative analysis. In addition, free e-learning resources and online tutorials are available to help users get started or to get help with specific tasks in SAS.
No-cost, cloud-based SAS OnDemand for Academics enables professors to include the latest versions of SAS technologies in their curriculum, helping students hone the skills in high demand by employers. In addition, SAS partners with traditional and nontraditional graduate and undergraduate programs around the world to create degree and certificate programs that generate the analytical talent organizations need to make the most of big data.
New data science credentials
The SAS Global Certification program continues to expand with a suite of new Data Science credentials introduced this year. The SAS Academy for Data Science imparts skills in big data management, advanced analytics, machine learning and data visualization, along with the essential communication skills today’s data scientists need.
This immersive program consists of two levels and three industry-recognized credentials. Each level combines classroom instruction, a hands-on case study or team project, access to the related SAS software and a coach to help guide learners. Upon successfully passing certification exams, students can become a SAS Certified Big Data Professional, SAS Certified Advanced Analytics Professional or SAS Certified Data Scientist.
About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. For more information, please visit https://www.sas.com/thailand

National Food Institute, the Ministry of Industry Organized Gala Dinner “Authentic Thai Food for the World” to Upgrade “Rod Thai Tae” Food Standard Worldwide

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     Plaza Athénée Bangkok Hotel, Bangkok/// National Food Institute, the Ministry of Industry organized the Gala Dinner “Authentic Thai Food for the World”to promote Thai food standard and the identity of Thai flavor to the industry sectors, and to advertise the Food hallmark, “Rod Thai Tae” at Grand Hall, Plaza Athénée Bangkok Hotel on 24th August 2016. In this occasion, Mrs. Atchaka Sibunruang, Minister of Industry was entrusted from General Prayut Chan-o-cha to be the Guest of Honor, together with the welcoming from Mr.Yongvut Saowapruk, President of National Food Institute and the executives from the Ministry. There were over 400 honored guests joining this event including diplomatic corps from several countries, the cabinet, official executives, and distinguished guests from both public and private sectors such as renowned persons in food circles, hotels, airlines and journalists.
    The “Authentic Thai Food for the World” project aims to upraise both food manufacture and service of food industry to share the same standard; on the other hand, to maintain Thai food identity, which is needed in both local and global markets. The project used scientific process to analyze smell and taste of the food with electronics instruments by food experts. The entrepreneurs who join the project and their food was authorized will be given the food hallmark, Rod Thai Tae.
    Mrs. Atchaka Sibunruang, Minister of Industry stated in the opening event “Authentic Thai Food for the World” organized by National Food Institute, Ministry of Industry that food industry play significant roles towards Thailand economy with the production value of 1.64 billion baht. The industry has been developing itself from processed products for exports to the use of modern manufacture. The industry has strengthened itself and becomes the manufacturer for global market. Currently, Thailand is a net food exporter ranked in the fifth of the world. There are 110,000 entrepreneurs. Moreover, the cost structure of the food industry includes materials within the country almost 60 percent of the overall cost of manufacture.
Thai food maintains its identity and flavor, is well accepted by the consumers as healthy food. Nowadays, there are over 14,000 Thai restaurants located around the world. The popularity of Thai food among foreigners has been changed continuously. These days, many gourmets who understand the taste of Thai food start requesting for Thai authentic food. Although it is not difficult to teach how to cook Thai food, maintaining its tastes every day is different. Because Thai food has numerous tastes, it may affect the control of the tastes. Therefore, we should find the alternative ways to maintain the identity of Thai food.
    “The “Authentic Thai Food for the World” project was originated from the Prime Minister wishing to have authentic taste of Thai food and to promote Thai food in both food service business and manufacture industry sectors to the international arena. Both food service business and food manufacture industry are able to work collaboratively to create strong connections and enhance business opportunities. Supported by the international principles such as standard certification and scientific methods, Thai flavors will develop its credibility and assure its identity. To promote the real tastes of Thai food, scientific data and senses of Thai flavor are used to set standard in a range of acceptable values. Because consumers in different countries may have different preferences of flavors, it can be adapted accordingly if it is in the range of standard.
Mrs. Atchaka also stated that in order to further develop Thai food industry, it requires the integrations to increase values from starter to export. The Ministry of Industry plays a major role on improving the manufacturers’ capabilities to have a competitive potential in the international arena. The Ministry also raise the standard of products, packages, manufacturing processes and food industrial product standards. Additionally, it requires the cooperation between public and private sectors in several ways such as the development of labour skills to feed to industrial sector and be ready for Industry 4.0, the technology and innovation development, the support and preservation of Thai food wisdoms, the connectivity between tourism and service industry and branding Thai food products for the international arena.
Mr. Yongvut Saowapruk, President of National Food Institute stated that maintaining and disseminating the identity of Thai food without distortion, developing Thai food standard recipes and applying innovation knowledge to be accepted without suspicion would certainly support Thai food manufacturing. Both food service business and food manufacture industry are able to apply this concept equally. For food manufacture industry, we encourage the food manufacturers produce food products by preserving Thai authentic tastes according to the standard by developing production processes, controlling the quality of materials, developing instant sauces and instant seasonings that maintain senses of Thai flavors. No matter where the food is cooked, the tastes remain the same. The institute aims to develop at least 500 entrepreneurs a year. For food service business, we encourage Thai restaurant worldwide to choose precise materials according to Thai authentic recipes and maintain Thai flavor standard. The entrepreneurs who join and pass the standard will receive the food hallmark “Rod Thai Tae” from the institute to guarantee that their products are recognized locally and internationally in the same standard.
The “Authentic Thai Food for the World” project is cooperation among several departments in the Ministry of Industry comprising Office of the Permanent Secretary, Department of Industrial Promotion and Thai Industrial Standards Institute. It aims to promote the manufacturing sector of Thailand food industry from the upstream to downstream such as planning to qualify materials for quality and safety, adding Thai food product values with technology and innovation, setting manufacture standard to meet international requirement by analyzing and testing the flavors as well as packaging and related staff. Moreover, the Ministry of Industry certifies several standards and promote channel of international distribution.
Besides, the Ministry of Industry is in the process of making agreements of understanding between various ministries such as the Ministry of Science and Technology, the Ministry of Culture, the Ministry of Labour, the Ministry of Foreign Affairs, the Ministry of Tourism and Sports, The Ministry of Commerce, the Ministry of Public Health and King Mongkut’s University of Technology Thonburi planning to cover all cooperation of Thai food standardization and Thai flavor identity to industrial sector.
“In the Gala Dinner tonight, there are 13 Thai model menus. There are 11 main dishes including Somtum Thai (spicy papaya salad), Pad Thai (Thai fried Noodles), Kra Pao Moo (Stir-fried Pork and Thai Basil), Tom Yum Kung (Spicy Prawn Soup), Creamy Tom Yum Kung (Spicy Prawn Soup in coconut milk), Chicken Massman Curry, Chicken Satay, Larb Moo (Spicy Minced Jinhua Pork Salad), Tom Kah Kai (Chicken and Galangal in Coconut Milk Soup), Panang Nuea (Beef in ground peanut-coconut cream curry) and Kang Keaw Wan Kai (Green Curry Chicken in Coconut Milk). There are two desserts including Rubies and coconut flesh in coconut milk and Sticky rice in coconut milk, Namdokmai mangos. These menus were tasted and smelt by National Food Institute, in cooperation with experts and scholars in cooking and tasting Thai food. After that all menus were scientifically tested using Electronic nose and Electronic tongue in order to measure and calculate smell values and flavor values such as spiciness, saltiness, sweetness, sourness and deliciousness. Then the data were analyzed and complied as a database so as to develop standard, protocols and conditions for standard authorization process to certify export Thai products as well as Thai menus in Thai restaurants around the world.”

Raytheon|Websense is now Forcepoint™

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FORCEPOINT BRINGS FRESH APPROACH TO SAFEGUARDING USERS, DATA AND NETWORKS FROM INSIDER AND OUTSIDER THREATS

Forcepoint Stonesoft NGFW EARNS NSS LABS’ COVETED ‘RECOMMENDED’ RATING FOR FOURTH CONSECUTIVE YEAR
Bangkok, Thailand – August 25, 2016 - Global cybersecurity leader Raytheon|Websense today unveiled its new company name, Forcepoint, and multiple new products in Thailand. Built on the successful integration of Websense®, Raytheon Cyber Products and Stonesoft next-generation firewall (NGFW) business, Forcepoint brings a fresh approach to address the constantly evolving cybersecurity challenges and regulatory requirements facing businesses and government agencies.
Forcepoint was created to empower organizations to drive their business forward by safely embracing transformative technologies – cloud, mobility, Internet of Things (IoT), and others – through a unified, cloud-centric platform that safeguards users, networks and data while eliminating the inefficiencies involved in managing a collection of point security products. The Forcepoint platform will protect against threats from insiders and outsiders, rapidly detect breaches, minimize “dwell time” – the period between compromise and remediation – and stop theft.
“With Forcepoint, organizations can protect users, networks and data in the cloud, on the road, and in the office. We simplify compliance, enable better decision-making and streamline security so that our customers can concentrate on what’s important to them,” said Antti Reijonen, Vice President of Network Security at Forcepoint  “We will provide a unified cloud-centric platform to defend against attacks, detect suspicious activity sooner, and give the context needed to decide what actions to take to defeat the attack and stop data theft. We have the expertise, financial commitment and ongoing access to unique, defense-grade security technology necessary to deliver on this vision.”
Product Announcements
Forcepoint is launching three new products to address insider threats, cloud-based protection of Microsoft Office 365™ and best-in-class, massively distributed, next-generation network security.
Insider Threat Detection
Forcepoint’s new SureView® Insider Threat 8.0 gives customers an early warning system, automatically identifying the riskiest users within an organization, based on their behaviors as well as on information received from TRITON AP-DATA, Forcepoint’s data loss prevention (DLP) solution. SureView Insider Threat gathers and provides rich context around user behaviors, including record and playback of user activities before, during and after risky behaviors.
Cloud-based Protection of Office 365
With the move of enterprise applications to the cloud, data must be protected everywhere. The Forcepoint TRITON platform is now natively hosted in Microsoft Azure™, enforcing DLP for Microsoft Exchange Online in Office 365, directly from Microsoft’s own cloud. Forcepoint’s TRITON security solutions enforce consistent policy across the cloud, on premises and at endpoints, providing a unified, hybrid defense for distributed, highly-mobile organizations.
Network Security
Delivering the most resilient and distributed next-generation firewall, Forcepoint’s Stonesoft NGFW makes strong network security easy for highly distributed organizations. Now with Common Criteria certification, Stonesoft provides consistent visibility, responsiveness and policy enforcement across hundreds or thousands of locations with a single management console.

Forcepoint™ also announced that the Forcepoint™ Stonesoft® Next Generation Firewall has earned NSS Labs’ coveted “Recommended” rating for the 4th consecutive year in the NSS Labs Next Generation Firewall (NGFW) Test – an independent, real-world, third-party assessment. In the tests, Forcepoint Stonesoft NGFW demonstrated a strong combination of security, performance and TCO efficiency, recording a perfect score for blocking all Evasions and registering no false positives on non-malicious content.
“We are proud of earning the NSS Labs ‘Recommended’ rating for the fourth year,” said Antti Reijonen, Vice President of Network Security at Forcepoint, “Having a trusted third party validate the security efficacy and total cost of ownership of our product  gives our customers valuable insight to needed to choose Forcepoint Stonesoft NGFW with confidence.”
The Forcepoint Stonesoft Next Generation Firewall meets demands by integrating application control, “zero-touch” manageability, resilience across multiple layers, strong security capability, and an intrusion prevention system (IPS) into a single solution that is cost-effective and easy to deploy. It has a unique resiliency against advanced evasion techniques (AETs) that evade other devices, and delivers exfiltration protection using both application and endpoint intelligence.

About Forcepoint
Forcepoint’s portfolio of products safeguards users, data and networks against the most determined adversaries, from accidental or malicious insider threats to outside attacks, across the entire threat lifecycle. Forcepoint protects data everywhere – in the cloud, on the road, in the office – simplifying compliance and enabling better decision-making and more efficient security. Forcepoint empowers organizations to concentrate on what’s most important to them while automating routine security tasks. More than 20,000 organizations around the world rely on Forcepoint. Based in Austin, Texas, with worldwide sales, service, security laboratories and product development, Forcepoint is a joint venture of Raytheon Company and Vista Equity Partners. For more about Forcepoint, visit www.Forcepoint.com and follow us on Twitter at @ForcepointSec.
About Raytheon
Raytheon Company, with 2014 sales of $23 billion and 61,000 employees worldwide, is a technology and innovation leader specializing in defense, civil government and cybersecurity markets throughout the world. With a history of innovation spanning 93 years, Raytheon provides state-of-the-art electronics, mission systems integration and other capabilities in the areas of sensing; effects; and command, control, communications and intelligence systems, as well as cybersecurity and a broad range of mission support services. Raytheon is headquartered in Waltham, Mass. For more about Raytheon, visit us at www.raytheon.com and follow us on Twitter @Raytheon.

About Vista Equity Partners
Vista Equity Partners, a U.S.-based private equity firm with offices in Austin, Chicago and San Francisco, with more than $14 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. Vista's investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit www.vistaequitypartners.com.

Introducing The New TP-Link® TP-Link Unveils Completely New Look and Brand Identity

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TP-Link®, a global provider of reliable networking solutions, today unveiled a complete transformation of its brand, aligning itself with consumers’ connected lifestyles. Celebrating more than 20 years of leadership in the networking space, TP-Link has evolved beyond wireless technology, offering new products in the smart home, smart phone and smart accessory categories. With this evolution and corporate strategy in mind, TP-Link felt it was important to invigorate its brand with a fresh look. 
“Over the past 20 years, TP-Link’s R&D team has consistently evolved to meet the needs of our tens of millions of customers. Now, we’re embarking on a new journey to meet the needs of today’s connected lifestyles,” said Jeffrey Chao, chairman and president of TP-Link. “As our product portfolio continues to grow, it is time for our brand to follow suit. We’re excited to introduce the new TP-Link to the world in the coming months and we can’t wait to bring our customers more dynamic products and enhanced experiences.”  

To align with this new corporate strategy, TP-Link is making a number of updates to its corporate identity and the visual representation of its brand. The company’s new tagline, “Reliably Smart,” follows the heritage of the former tagline, while emphasizing TP-Link’s move into smart products. The new company logo features an arrow pointing to the center, indicating the company’s commitment to a customer-centric culture that align with the needs of today’s modern customer.

The company has also updated the logo design to all lowercase and the spelling of its name to TP-Link, instead of TP-LINK, bringing it in line with a simpler, more approachable persona. The company will also be releasing new product packaging that improves shopability and a refreshed website for enhanced product clarity. Finally, the new color palette of the brand has been updated to become energizing and inviting, synchronizing with the brand’s new tone.

“Customers today are overwhelmed with a fast-paced, ever-changing technology landscape. They need greater performance to keep up, but are confused by increasing claims about features and functions,” said Brian Meyers, associate strategy director at FutureBrand. “We saw an opportunity to simplify in a way that would empower customer productivity and achievement. The new identity and packaging are meant to build on the reliability of TP-Link in a way that is smart, progressive and human. We believe this new look and feel will help TP-Link take the step from networking homes to connecting consumer lifestyles.”
Starting today, brighter colors and bolder prints will appear on TP-Link.com, social media channels, product packaging and in-store displays. The company’s latest products, like the Talon AD7200, are an outward expression of these changes, which will bring forward more innovative, compelling products that provide the highest standard of quality for its customers. The new brand will also be visually showcased for the first time at IFA (Hall 17, Booth 111) in Berlin, taking place on Sept. 2–7. To get more information,please visit  http://www.tp-link.co.th/newtplink

Lexmark makes bold move with “Open the Possibilities” innovation and strategic enterprise solution partnership

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     Leading printer manufacturer Lexmark makes a big move in drumming up its business in Thailand through strategic partnership and the introduction of the “Open the Possibilities” innovative printing solution for enterprises.
     The strategic partnership kicks off with new Lexmark product offerings and by opening the first Lexmark Executive Briefing Center in the country. According to Mr. Andrew Yong, General Manager – Asia Pacific for Lexmark International Co., Ltd.,: “Lexmark is making a strategic move to grow our business in Thailand through a partnership with Computer Union Co., Ltd. This will enable us to offer Thai customers greater business opportunities and better alternatives in efficient printing management.

     “We are optimistic about this endeavor, emboldened by the bullish trend in the Thai economy. From 2016 to 2020, industry forecast indicated that the printing solution market will grow by 13.4% to 448 million US dollars. This has bolstered our confidence to expand our business through our local partner who will act as our distributor and reseller in Thailand, responsible for all sales, staff training, and marketing activities covering all business sectors.”

     He added that Lexmark’s strengths and focus will be on the comprehensive data management as today’s enterprises are facing challenges from huge data management.

     Lexmark’s key solutions for Thai markets cover three areas – Digitalization with OCR Technology, Mobile Printing/Bring Your Own Devices, and Cloud Printing and Cloud Scanning solutions.

     The company’s Digitalization with OCR Technology solution enables customers to transform data on paper into text-based digital file and managing data, including categorization and retrieval through optical character recognition (OCR) technology. With Lexmark’s embedded technology, the customers no longer need extra software or server for such data transformation.

     Its Mobile Printing/BYOD (Bring Your Own Devices) solution, customers can print documents directly from any mobile devices and tablet, on Android/ IOS/Windows Phone operating systems. No PC or laptop computer is further needed for this job because Lexmark printer supports Android and iOS operating system, Air Print technology on iOS and NFC technology on Android.

     The third solution, Cloud Printing/Cloud Scanning, allows easy printing from any mobile devices working on Android operating system and Chrome browser - thanks to Lexmark printer’s high capability and Google Cloud. Users can also print and scan any document using Google Drive, enabling users to work and manage document from anywhere and anytime.
     Mr. Supakit Tiyawatcharapong, Managing Director – Distribution and Enterprise Computing, Computer Union Co., Ltd., said: “Our relationship with Lexmark began in 2014. Since then, we have observed significant and continuous improvement in Lexmark products, both in laser and multifunction printers for enterprises. This year, our relationship will be further enhanced to aggressively grow our market.
     “In this progress, we begin with the opening of Lexmark Executive Briefing Centre that showcases the comprehensive printing and document management solution. Customers will have the chance to experience Lexmark’s Top Model CX825, a multifunction printer. Here, customers can have first-hand experience with Lexmark’s Cloud, Mobility and Digitalization solutions and see how smooth and efficient Lexmark printers work with other mobile devices or how Cloud technology can be used to enhance their document management and printing requirements. This, we believe, will bring a new era of work, where speed, ease of browsing, cost effectiveness and competitiveness are all enhanced,” said Mr. Supakit.
     In addition to products, Computer Union will be responsible for Lexmark’s training services for customers, thanks to its large pool of experienced staff who have already passed the intensive training program at Lexmark training center in Singapore. The company will also provide after-sales services through its Service Centers nationwide.

About Lexmark
     Lexmark International Co., Ltd. is a global leader in printing technology who creates enterprise software, hardware and services that remove the inefficiencies of information silos and disconnected processes, connecting people to the information they need at the moment they need it. It connects data, document people and the digital world together under the “Open the Possibilities” concept. Lexmark, enhances enterprise data management capability for customers in over 170 countries worldwide. Headquartered in Singapore, Lexmark operates its business across the Asia Pacific region, including Malaysia, Indonesia, the Philippines and Thailand.

About Computer Union
     Computer Union Co., Ltd., is a Saha-Union Public Company Limited’s company established in 1982 by Mr. Damri Darakanon. Positioned as the Total IT Solution Provider, Computer Union has been operating its service well for more than 34 years, representing leading IT software and hardware from world’s leading brands, including IBM, Cisco, HPE, Lenovo, etc. With a great pool of highly experienced sales and after-sales service staff members, the company has been entrusted by over 500 leading business enterprises nationwide to provide comprehensive IT solution.

DIMENSION DATA LISTED AMONG TOP 10 FASTEST-GROWING CONSULTING SERVICE PROVIDERS, 2014-2015

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Bangkok, 1 September 2016– Dimension Data, the $7.5 billion global ICT solutions and services provider, today announced that Gartner, Inc., a leading IT research and advisory firm, has ranked Dimension Data among the top 10 fastest-growing consulting service providers, 2014-2015 in the new report, “Market Share Analysis: Consulting Services, Worldwide, 2015.” Authored by Jacqueline Heng, Dean Blackmore and Julie Short, the report was published in May 2016.

The list ranked consulting providers worldwide according to “annual revenue growth rates for 2014 and 2015 (with a cutoff at $20 million consulting service revenue; the cutoff serves to keep the table relevant).”

Key report findings include:
  • Consultancies advising on digital business must help clients clearly articulate their service purchases to the overall business growth of a company.
  • Providers will grow market share with consulting services that include risk management, security, privacy, digital and Internet of Things services.

“Dimension Data has made a significant investment in its consulting business both in terms of organic and inorganic growth,” said Bill Padfield, Group Executive, Services – Dimension Data. “Being recognized as one of the top 10 fastest-growing consulting providers in this report indicates to us that our strategy is indeed working.”

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Dimension Data
Dimension Data uses the power of technology to help organisations achieve great things in the digital era. As a member of the NTT Group, we accelerate our clients’ ambitions through digital infrastructure, hybrid cloud, workspaces for tomorrow, and cybersecurity. With a turnover of USD 7.5 billion, offices in 58 countries, and 31,000 employees, we deliver wherever our clients are, at every stage of their technology journey. We’re proud to be the Official Technology Partner of Amaury Sport Organisation which owns the Tour de France, and the title partner of the cycling team, Team Dimension Data for Qhubeka. www.dimensiondata.com 

Huawei Celebrates Your Senses with new Fashion-forward Huawei P9 Debuts New nova Series of Smartphones and MediaPad M3 at IFA 2016

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At IFA 2016,Huawei Consumer Business Group debuted the new nova Series designed to meet the needs of today’s most dynamic consumers and MediaPad M3 that will immerse your senses in unparalleled audio quality and supreme visuals. Huawei also announced new Rose Gold color for the awarding-winning Huawei P9 smartphone set to be available Thailand as the first country in the world from September 2, 2016.

“Huawei recognizes that dynamic consumers demand a device that keeps up with their fast-paced lifestyle,” said Richard Yu, CEO of Huawei Consumer Business Group. “Designed to bring new experiences to life with its incredible performance, stylish design and advanced camera features, our new products are the perfect fit for a generation that lives their life on a tablet or a smartphone.”

The New nova Series
The new nova series launched this week at IFA 2016 in Germany features a stunning ergonomic multi-curve design, camera advances for more vivid photography with 12 megapixel rear camera in Huawei nova and 16 megapixel rear camera in Huawei nova plus, and performance updates for enhanced usability. Every feature of the Huawei nova and Huawei nova plus is designed to support consumers’ fast-paced lifestyles and express their unique personalities, whether that means capturing the perfect selfie or taking thousands of shots on a single charge.

Huawei MediaPad M3
Co-designed and tuned by audio experts Harman Kardon, Huawei’s latest MediaPad M3 is equipped with speakers that offer an immersive field of sound which captures every element of a tune and every moment in a movie. Huawei’s own Super Wide Sound 3.0 technology automatically differentiates between music and video to deliver the right multimedia experience. Meanwhile the MediaPad M3’s spectacular display offers true-to-life colours in stunning 2560x1600 resolution, making it the best 8.4” tablet money can buy.

New Fashion-forward Huawei P9 Colors
Following its global launch earlier this year, Huawei released new fashion-forward colors for the Huawei P9 dual-camera smartphone co-engineered with Leica AG. Inspired by the dramatic, bold colors found in 1960’s pop art, the P9 is available in two new vibrant finishes, Red and Blue. These new colors represent Huawei's focus on creating on-trend products for consumers who value style and design.

Following the Huawei P9 success, Huawei is introducing a special color, Rose Gold, to its offering, cementing Huawei P9’s fashion statement in the premium smartphone segment with the launch of Huawei P9’s new colour in Thailand as the first country in the world. The smartphone is available from September 2, 2016, at 16,990 baht.

“The launch of all the new products not only underlines Huawei’s commitment to enhancing users’ experience and discerning taste but also to security, safety and convenience through our advanced and proven technology,” said Richard Yu.

About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com
For regular updates on Huawei Consumer BG, follow us on:
YouTube: https://www.youtube.com/c/huaweimobile
Google+: https://plus.google.com/+HuaweiMobile

The 27th international robot design contest IDC RoBoCon 2016 successfully wrapped up

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The National Metal and Materials Technology Center (MTEC) under the supervision of the National Science and Technology Development Agency (NSTDA), Ministry of Science and Technology, in cooperation with the Faculty of Engineering, Chulalongkorn University, with sponsorship from Electricity Generating Authority of Thailand (EGAT) and PTT Public Company Limited, recently organized the final round of the “International Design Contest (IDC) RoBoCon 2016”, featuring 50 university students representing seven countries including Japan, China, South Korea, Egypt, Singapore, Morocco, and Thailand. This year’s concept is
“Robot Caregiver”, aiming to promote the advancement of robotics and automation technologies that can be used in daily lives as well as encouraging the manufacture of robots for commercial purpose. In the end, Red Team consisting of representatives from Egypt, China, Japan, Morocco and Thailand, represented by Mr. Korn Siritantiwat, Mae Fah Luang University, won the first prize.   
Dr. Kritsada Prapakorn, Deputy Executive Director ofthe National Metal and Materials Technology Center (MTEC) said: “MTEC is very proud that Thailand once again plays host to this international robot design contest and this year’s contest has proved successful as expected. More importantly, the contest enables students from multiple countries to work cooperatively in order to overcome the challenges proposed by this year’s concept. It is also in line with MTEC’s core mission of promoting the development of human resources in science and technology. The contest was a really great experience for the participants, both Thai and international students.”  
Assist. Prof. Manop Wongsaisuwan, Associate Dean,Chulalongkorn University said: “IDC RoBoCon 2016 has received excellent cooperation and support from both public and private sectors. The contest allows the participants to gain invaluable hands-on experience outside the classroom, make global friendships, learn to work together as a team and how to solve problems, and apply theoretical knowledge to practice that can be further developed in the future.”
The official contest results are as follows.
  • The Winner        Red Team consisting of students from Japan, China, Egypt, Morocco and Thailand
  • 1st Runner up        Pink Team consisting of students from Japan, China, Singapore, Morocco, and Thailand
  • 2nd Runner up (2 teams)
    • Orange Team consisting of students from Japan, China, South Korea, Singapore, and Thailand   
    • Black Team consisting of students from Japan, China, South Korea, and Thailand (two students)     
  • Best Design Award     Green Team consisting of students from Japan, China, South Korea, Morocco, and Thailand
  • Best Idea Award          Violet Team consisting of students from Japan, China, South Korea, Egypt, and Thailand. 

Watkinson arranges exclusive trip to Bali for VIP customers

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CNHi, the manufacturer of heavy construction equipment under the brand “CASE Construction”, and Watkinson Construction Equipment Co., Ltd., CASE Construction’s authorized distributor in Thailand, led by Mr. Wathana Veerasupakarn (far left), President and Chief Executive Officer, recently arranged “Bali – Exclusive Trip” for VIP customers to thank them for their continued support and trust. Aside from the famous tourist attractions throughout Bali, the group also enjoyed a range of fun-filled activities in an exclusive setting.  
Watkinson Construction Equipment Co., Ltd is a heavy construction equipment dealer for “CASE Construction”, importing various new models that truly tailor to the needs of all working conditions such as crawler excavators, backhoe loaders and graders. The company has its headquarters in Rayong and currently has altogether six customer centers. For more information, please visit www.watkinson.co.th.

Awards presented to the winning team of “IDC RoBoCon 2016”

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The National Metal and Materials Technology Center (MTEC) under the supervision of the National Science and Technology Development Agency (NSTDA), Ministry of Science and Technology, led by Dr. Kritsada Prapakorn (top row, 2nd from the right side), Deputy Executive Director, in cooperation with the Faculty of Engineering, Chulalongkorn University, led by Assist. Prof. Manop Wongsaisuwan (top row, center), Associate Dean, recently presented medals and certificates to Red Team, the winner of the “International Design Contest (IDC) RoBoCon 2016”, which was held under the concept “Robot Caregiver” at Pantip Pratunam, witnessed byInternational Committee of IDC RoBoCon. Red Team consists of university students from Egypt, China, Japan, Morocco and Thailand, represented by Mr. Korn Siritantiwat from Mae Fah Luang University, who is part of the team that won the 9th Thailand Robot Design Contest or RDC 2016. IDC RoBoCon 2016 aims to promote the advancement of robotics and automation technologiesthat can be used in daily lives, provide an opportunity for international students to share ideas and knowledge as well as exchange working cultures with one another, and encourage the manufacture of robots for commercial purpose. The next edition of the contest, IDC RoBoCon 2017, will be hosted by China.   
The official contest results are as follows.
  • The Winner        Red Team consisting of students from Japan, China, Egypt, Morocco and Thailand
  • 1st Runner up        Pink Team consisting of students from Japan, China, Singapore, Morocco, and Thailand
  • 2nd Runner up (2 teams)
    • Orange Team consisting of students from Japan, China, South Korea, Singapore, and Thailand   
    • Black Team consisting of students from Japan, China, South Korea, and Thailand (two students)     
  • Best Design Award     Green Team consisting of students from Japan, China, South Korea, Morocco, and Thailand
  • Best Idea Award          Violet Team consisting of students from Japan, China, South Korea, Egypt, and Thailand.

IMPACT enters into MOU with Silpakorn University to develop standards for Thailand’s MICE industry

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     IMPACT Exhibition Management Co., Ltd., led by Mr. Loy Joon How (4th from left), General Manager, has recently signed a a Memorandum of Understanding (MOU) with Silpakorn University, led by Assoc. Prof. Dr. Phitak Siriwong (5th from left), Dean of Faculty of Management Science, Thailand Convention and Exhibition Bureau (TCEB), Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA) and Business of Creative and Event Management Association (EMA), to mutually promote and develop standards for Thailand’s MICE industry on a global scale. The MOU signing ceremony was held at Centara Grand Hotel at CentralWorld, Bangkok.  Faculty of Management Science at Silpakorn University specialized in hospitality and hotel management offers a Bachelor’s degree in Exhibition and Event Management.The bilateral collaboration will grant exclusive privilege to Silpakorn University for student internship programs at IMPACT Exhibition and Convention Center. Students will gain hands-on experience, work side by side with assigned mentors, and partake in trainings, workshops, as well as on-site and off-site activities during the internship period.
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