Alcatel, a mobile device brand of TCL Communication unveilsnew brand direction with strong marketing strategy and focuses on listening and understanding consumers. Moreover, it also launches the newest flagship smartphone, SHINE LITE, for the first time in Thailand to meet the needs of millenials and Gen Z who appreciate hi-end designed product with competitive price.
Nicolas Zibell, General Manager of International Business and President of TCL Communication said“Back in 1997, when Alcatel stepped into Thailand and became one of the most popular brand for Thai consumer. We have never stopped listening to our consumers and working closely with our partners around the world to maintain our competitive advantage, particular to the young consumer segments. As proven by the data from Facebook, majority of the consumers who use an Alcatel product to go online on Facebook are the millennials, those aged under 35. This again shows that Alcatel is loved by young people around the world, which is why earlier this year, we launched our new logo, with a new communication direction to resonate with Millennial and Gen Z consumers in a simple, personal, authentic and fun approach.”
“Due to Thailand is one of the ASEAN's highest potential smartphone markets, Alcatel is very proud to launch SHINE LITE, a stylish new smartphone that offers a combination of high-end design, top-quality materials with a sleek, ‘Glass meets Metal’ exterior and an innovative, and a range of useful features, such as a fingerprint scanner and front flash, etc. Alcatel SHINE LITE is sure to discern tech-savvy young consumers who appreciate both premium design and a competitive pricing.”
Vibrant Display, Smart Interactions
SHINE LITE comes with an exceptional 5-inch HD IPS display that provides vivid, true color photos and graphics. The advanced technology offers enhanced security with a fingerprint scanner that unlocks users’ phones quickly and discreetly, and gives access to a private Safebox, where users can store private photos, videos, music and documents. Users’ fingerprints can also be preprogrammed to launch up to five favorite apps directly from standby mode.
Built-In Camera Features for Easy, High-Quality Images
Offering a front flash, SHINE LITE produces brightly lit selfies that can be easily accessed via a dedicated Selfie Album, where user can generate fun selfie videos called Face Show. A dual-tone flash for the 13 Mpxl rear camera assures the most natural - looking, balanced light for photographs. Meanwhile, the Split Catcher app creates a multi - view collage, allowing users to capture the scene with both front and rear cameras.
A Choice of Sophisticated Colors
SHINE LITE is available in a range of colours– Pure White and Satin Gold and offers affordable luxury in the smartphone market
Addtionally, Alcatel also collaborates with AIS to be a business partnerbyoffering special promotion to all Alcatel and AIS customers.
Mr. Thakolrat Keokarn, Vice President – Device Business of AIS, said “Cooperative marketing between Alcatel and AIS has the same vision, which is an effort to provide the greatest innovation, benefit and facilitate to customers. AIS has a strength point to providethe superior network services, widest coverage and nationwide shops. AIS also provide many various quality products, one of those is Alcatel- SHINE LITE which is the answer of innovation, lifestyle and capability. In particular, SHITE LITEcan support VoLTE, bring the quality VDO and clear sound via 4G LTE technology in coverage area. Moreover, AIS offersa special promotion through ‘AIS Hot Deal’to experience SHINE LITE only at 3,990 Baht (From 5,990 Baht)by applying ‘AIS Hot Deal’ package to connect 4G consistently start at 399 baht/month. We hope that SHINE LITE will impress Thai customer especially Millenials and Gen Z certainly.”
SHINE LITE is now available at AIS shops, Telewiz and authorized dealersnationwide.
For further information of Alcatel
Website : http://alcatel-mobile.com/th
Facebook : https://www.facebook.com/AlcatelmobileThailand/
SHINE LITE : Product Factsheet
Shine Lite Product Factsheet | |
DESIGN | 141.5*71.2*7.45mm Weight: 156g Colors available: pure whiteand satin gold Keys: volume, power key |
DISPLAY | 5.0” HD, 1280 x 720 pixels IPS Brightness (cd/m2, max): 400 Protection: dragontrail Full lamination 2.5D glass front & back Oleophobic (anti-finger) coating Contrast ratio 1000:1 LED indicator |
BATTERY | Capacity: 2460mAh (Typical) Charging time: 2.5h Standby time: 530h@2G, 430h@3G, 400h@4G Talking time: 20h@2G, 13h@3G, 5.3h@4G Music time: 17h loudspeaker Video playback time: 6h loudspeaker Type: softbacks, non-removable |
CONNECTIVITY | 2G: GSM 850/900/1800/1900 GPRS/EDGE 3G: UMTS B1/2/5/8 HSPA+ (42Mbit/s DL, 11Mbit/s UL) 4G: B1/3/5/7/26/28/38/40 Cat 4 (150Mbit/s DL, 50Mbit/s UL) Wi-Fi / WLAN 802.11b/g/n BT 4.2 |
REAR CAMERA | 13Mpxl Aperture: F/2.2 Wide angle: 77.6° Pixel size 1.12 um Sensor size: 1/4 Auto focus: AF (0.6s) Dual-tone flash Image sensor: OV8856/Samsung S5K4H8 Video playback: 1080@30fps Video capture: 720@30fps |
FRONT CAMERA | 5Mpxl Aperture: F2.4 Wide angle/ FOV: 84.3° Pixel size: 1.12um Sensor size: 1/5 Front flash: LED flash light Image sensor: OV5675/Samsung S5K5E8 Video playback: 1080@30fps Video capture: 720@30fps |
CAMERA FEATURES | Gesture shot, easy selfie shot, face show, selfie album, split catcher |
SOUND | HD voice Dual-mic noise cancellation FM radio Audio amplifier: AWINC8738 Supported formats: PCM, MP3, AAC, AAC+, eAAC+, MIDI, AC3, FLAC and WAV |
SENSORS | G-sensor GPS with A-GPS Proximity sensor Light sensor P/L sensor Fingerprint Torch light Hot swap |
IN PACK | STANDARD: 5V1A charger Micro-USB cable TP sticker Battery cover sticker Quick guide WH15+ headset Hotline leaflet Product safety information leaflet OPTIONAL: 5V2A charger WH35 headset Transparent shell LCD protective film |
GENERAL | Chipset MT6737 AndroidTM 6.0 Marshmallow Quad-core 1.3GHz CPU Dual SIM (5080U) |
MEMORY | ROM: 16GB End user memory: 9.5GB RAM: 2GB Micro SD (up to 128GB) |